SRH University
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Study Business Psychology in Germany

International Business Administration - Business Psychology | Bachelor of Arts

Psychology for HR, Marketing and organisational development

💼 Your ideal combination: Business & Psychology. You learn management foundations for global companies and understand what motivates and influences people.

🤝 You ensure skillful personnel selection and facilitate satisfaction at all organisational levels.

Our Quality – Your Success

SRH University is a state-recognised private university

Wissenschaftsrat Systemakkreditiert Exzellenz in der Lehre CHE Ranking
>9500
students
18
campuses
>200
degrees

International Business Administration - Business Psychology (B.A.)

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What you'll learn

Dream of a career in international management 🌍 and love understanding human behaviour 🧠? Business Psychology combines business skills 📊 with psychology to make you a valuable asset in any organization.

Learn marketing, accounting 💰, sales, and modules like Emotions in the Workplace and Psychologically-Based Personnel Selection to optimize teams and hiring. Develop intercultural skills 🌐, business English 📝, and management know-how while working on real projects.

Choose your track:

  • 🌍 7-semester International Experience Track (semester/internship abroad)
  • ⚡ 6-semester Fast Track

With this degree, you’ll shape workplaces, drive team performance, and bridge psychology with business 🌟.

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Your career facts

A degree in Business Psychology opens up a wide range of career opportunities 🌟. From market research 📊 to contract negotiations ✍️ to human resources management 👥, every area of business benefits from an organizational psychology perspective.

Business psychologists are in demand in management and consulting, using their combined knowledge of psychology 🧠 and business administration 💼 to make an impact.

Typical career paths include:

💼 Management Consultant
📣 Marketing & Advertising Specialist
🔍 Market & Behavioural Researcher
🧑‍🏫 Coach
👥 Expert in Personnel Selection, Development, or HR

With this degree, you’re prepared to shape your career and confidently take on your professional future 🚀.

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Quick facts

🕒 Duration: 6–7 semesters
📍 Location: Berlin and Hamburg, Germany
🎓 Start: Summer Semester and Winter Semester
💶 Tuition fees:
€ 690 - 790 per month for EU/EEA students
€ 4,725 - 5,355 per semester for non-EU/non-EEA students

Learn more and stay in touch

Get in touch with us and find out more about events and programme updates.

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