Choose the marketing bachelor's degree that suits you!
International Business Administration—Digital Marketing: Enrich your business degree with marketing and brand management skills.
Advertising & Brand Design: Design creative brand messages with persuasive words and imagery.
Our Quality – Your Success
SRH University is a state-recognised private university
WissenschaftsratSystemakkreditiertExzellenz in der LehreCHE Ranking
>9500
students
18
campuses
>200
degrees
Design your future – at the award-winning SRH Campus Berlin!
Learn where the future is shaped: The SRH Campus Berlin has been honoured with the German Design Award 2026 – recognised for its innovative architecture, inspiring learning environments, and unique brand atmosphere. Here, modern design meets functional spaces, community meets internationality, and learning becomes an experience.
Located directly by the water, in the heart of Berlin, and home to more than 3,000 students from 120 countries, the campus offers the perfect environment to let ideas grow and shape your own future.
When you study with us, you’ll experience what learning at the SRH Campus Berlin looks like – innovative, international, and exceptionally beautiful.
The Bachelor's programme provides you with expertise in strategy and verbal & visual communication:
From market analysis, strategic brand positioning and developing compelling campaign ideas to copywriting and art direction, you will learn all the skills you need to enter the advertisingand creative sectors and pursue a successful career.
Sharpen your creative profile in our design labs and photo and film studios.
Berlin is the stage, and you are front and centre. You’ll have the chance to work on practical projects with industry partners and establish valuable contacts with media and advertising agencies during your studies.
Explore new markets. Develop value propositions. Manage brands. Lead corporate communication into the future with artificial intelligence.
In this business administration bachelor's degree, you will study marketing from an entrepreneurial perspective in a globalised and digitalised world.
Instead of platform-specific tactics and specialised knowledge that will be obsolete by the time you graduate, you'll learn fundamental strategies that enable you to take on diverse responsibilities within a marketing team.
Stay flexible in your career choices. You'll have abundant opportunities, from a major international corporation to a family business to your own start-up.
The programme has a direct entry: most applicants don't need to do a foundation year before starting their Bachelor's.
Download the info material directly and get information about events and programme updates.
Answers to Common Questions
Frequently Asked Questions
Typically, you will need to provide a general higher education or university of applied sciences entrance qualification, proof of English proficiency, a CV, and proof of identity. Requirements may varyby study programme, so please check the brochure you receive when you complete the above form.
You can apply anytime through our application portal on our website. Once you submit your application, your documents will be carefully reviewed. You’ll be invited to a personal interview if you meet the admission requirements. After the interview, you’ll receive your letter of acceptance and your study contract. Once all formalities are completed, you’ll get your official letter of admission and be welcomed during Welcome Week to begin your studies.
Our intake periods are usually in April and October, with our biggest intake in October. Our brochure has detailed information on when your desired programme starts.
The study fees vary by programme. When you fill out our form, you will receive a brochure highlighting all the essential information concerning your chosen study programme, including the relevant fees.
With our CORE (Competence-Oriented Research and Education) principle, we have reimagined the traditional structure of higher education. What this means for you:
Block-based learning: Study in focused 5-week modules and work on practical tasks in small teams.
Immediate assessment: Take an exam at the end of each block, keeping what you’ve learned fresh in your memory.
Continuous feedback: Receive ongoing performance evaluations to help you improve as you go.
Comprehensive support: Benefit from guidance and mentorship from your lecturers every step of the way.
In summary, this approach reduces stress, provides hands-on experience, and equips you with the practical skills and guidance needed to succeed in today’s job market.
We offer a wide range of support services throughout your studies. Our Career Service team helps you prepare for your professional future, while our International Office can assist if you want to spend a semester abroad through Erasmus+ or pursue an international internship. We also provide guidance on accommodation options, ensuring you feel supported both academically and personally.
Although we are located at multiple campuses across Germany, you can be sure that each one is modern, fully equipped, and supported by a dedicated campus team to enhance your study experience. Our campuses are well-connected by public transport, and we regularly host student events to foster community and engagement.
SRH University takes pride in its strong graduate employability, with a high percentage of graduates securing employment within the first year. Certain programs carry an impressive 96% employment rate.
Student Voices
Student Voices
Jan Donaj - Student & Founder
Founding a company while studying - how did it come about? Next to studying, and thanks to some spare time during the Covid lockdowns, I started a digital agency. We help companies create better websites and to promote them. We don't just take on web design and digital marketing as a short-term project but proactively teach it to businesses. This empowerment saves our clients money in the long run and allows them to use their website as a tool without external help.
How can you use your study content in your work as a founder? The marketing modules, particularly regarding market research and value proposition development, helped me find a gap in the market and cater to it appropriately. In addition to my academic skills, my new presentation and slide design skills have greatly benefited me.
What do you like about studying at SRH? During my studies, I was free to develop my skills in a targeted way, even outside the modules. The exam stress is spread over months, so there is always enough time to tackle my own projects and learn from them. I am particularly grateful for the close cooperation with the professors and lecturers – I have made valuable contacts here and gained a lot from personal conversations.
