Discover how to lead brands to success and dominate markets using psychological insights and smart strategies with a degree in Marketing.
Our Marketing study programmes:
B.A. Advertising and Brand Design: Craft creative brand messages through compelling copy and visuals.
B.A. International Business Administration – Digital Marketing: Specialise in marketing and brand management as part of your Business Administration degree.
MBA Marketing Intelligence: Leverage data and consumer insights to drive strategic marketing decisions and fast-track your career.
Our Quality – Your Success
SRH University is a state-recognised private university
WissenschaftsratSystemakkreditiertExzellenz in der LehreCHE Ranking
>9500
students
18
campuses
>200
degrees
Bachelor & MBA
Study Marketing in Germany – 100% in English
Bachelor of Arts | Berlin
Bachelor of Arts | Berlin
Advertising & Brand Design
The Bachelor's programme provides you with expertise in strategy and verbal & visual communication:
From market analysis, strategic brand positioning and developing compelling campaign ideas to copywriting and art direction, you will learn all the skills you need to enter the advertisingand creative sectors and pursue a successful career.
Sharpen your creative profile in our design labs and photo and film studios.
Berlin is the stage, and you are front and centre. You’ll have the chance to work on practical projects with industry partners and establish valuable contacts with media and advertising agencies during your studies.
International Business Administration - Digital Marketing
Research markets. Develop value propositions. Manage brands. Lead corporate communications into the future with artificial intelligence.
In this Business Administration Bachelor's, you will view marketing practice from an entrepreneurial perspective within a globalised and digitised world.
Rather than focusing on platform-specific tactics and niche knowledge that will be outdated by the time you graduate, you will learn the fundamental strategies that enable you to take on various roles within a marketing team.
Stay flexible in your career path. From international corporations and family-run businesses to your very own startup, there are plenty of options for you.
The MBA in Marketing Intelligence qualifies you to work at the intersection of management, data analytics, and strategic marketing.
The programme equips you with the ability to analyse market trends, understand deep-seated consumer behaviour, and translate insights into competitive strategies. Alongside core competencies in market research and data-driven decision-making, you will strengthen your profile in areas such as Corporate Social Responsibility (CSR), business ethics, and leadership culture.
Upon graduation, you will be well-prepared for roles such as Strategy Consultant, Insights Specialist, or Brand Manager within global corporations and start-ups.
In the international Master’s program in Creative Writing, you develop your own literary voice and explore writing as a creative and socially relevant practice. The two-year program is offered in cooperation with four European universities in Berlin, Arnhem, Madrid, and Turin. You work on your own literary project and receive individual supervision in your first language— at SRH, in German. International seminars and workshops are held in English and encourage creative exchange within a European network.
Program highlights:
🌍 International cooperation & residencies in various European cities ✍️ Individual coaching for your writing project 💻 Combination of online courses, workshops, and on-campus phases ⏰ Possible to study alongside your career
Key focus areas:
📖 Artistic research & creative writing 🌐 European literature & contemporary discourse 📱 Storytelling in digital media 🧠 Writing in a social context
This allows you to strengthen your artistic identity and prepare for professional work in the literary and cultural fields.
Download the info material directly and get information about events and programme updates.
Answers to Common Questions
Frequently Asked Questions
Typically, you will need to provide a general higher education or university of applied sciences entrance qualification, proof of English proficiency, a CV, and proof of identity. Requirements may varyby study programme, so please check the brochure you receive when you complete the above form.
You can apply anytime through our application portal on our website. Once you submit your application, your documents will be carefully reviewed. You’ll be invited to a personal interview if you meet the admission requirements. After the interview, you’ll receive your letter of acceptance and your study contract. Once all formalities are completed, you’ll get your official letter of admission and be welcomed during Welcome Week to begin your studies.
Our intake periods are usually in April and October, with our biggest intake in October. Our brochure has detailed information on when your desired programme starts.
The study fees vary by programme. When you fill out our form, you will receive a brochure highlighting all the essential information concerning your chosen study programme, including the relevant fees.
With our CORE (Competence-Oriented Research and Education) principle, we have reimagined the traditional structure of higher education. What this means for you:
Block-based learning: Study in focused 5-week modules and work on practical tasks in small teams.
Immediate assessment: Take an exam at the end of each block, keeping what you’ve learned fresh in your memory.
Continuous feedback: Receive ongoing performance evaluations to help you improve as you go.
Comprehensive support: Benefit from guidance and mentorship from your lecturers every step of the way.
In summary, this approach reduces stress, provides hands-on experience, and equips you with the practical skills and guidance needed to succeed in today’s job market.
We offer a wide range of support services throughout your studies. Our Career Service team helps you prepare for your professional future, while our International Office can assist if you want to spend a semester abroad through Erasmus+ or pursue an international internship. We also provide guidance on accommodation options, ensuring you feel supported both academically and personally.
Although we are located at multiple campuses across Germany, you can be sure that each one is modern, fully equipped, and supported by a dedicated campus team to enhance your study experience. Our campuses are well-connected by public transport, and we regularly host student events to foster community and engagement.
SRH University takes pride in its strong graduate employability, with a high percentage of graduates securing employment within the first year. Certain programs carry an impressive 96% employment rate.
