International Business Administration
Digital Marketing (B.A.) | Berlin and Hamburg

The creative side of business
📈 Learn how to scale international brands and make sound business decisions with our cutting-edge B.A. Digital Marketing degree. 💡 This bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills 🤝.
SRH University is a non-profit, state-recognised private university




International Business Administration - Digital Marketing (B.A.)

What you'll learn
Sophisticated marketing strategies are crucial for business success today 🎯. Using data analysis and customer insights, you will learn to develop targeted messages and drive revenue growth 📈.
In the Bachelor’s program in Digital Marketing & International Business in Berlin, you will deepen your knowledge in management, marketing, and business administration ⚖️💼. You will gain hands-on experience in how companies can operate successfully in a strategic and digital way.
Program focuses include:
📢 Brand Management, Communication & Advertising Psychology
🌐 Online Marketing & Social Media Strategies
🏗️ Practical projects to develop creative, analytical, and social skills
Study options:
- 6 semesters Fast Track
- 7 semesters International Experience Track, including internship or semester abroad ✈️
With your degree, you will be ready to lead companies of all sizes successfully through the digital economy 🚀.

Your career facts
As a graduate of a Digital Marketing program, you will have a solid foundation in business and economics 💼. This enables you to handle complex tasks independently and efficiently, preparing you for strategic management roles, consulting, or other marketing-related positions 🚀.
Possible career paths:
📈 Digital Marketing Manager
🛍️ Product Manager
🎨 Brand Management Specialist
🔍 Market and Consumer Researcher
💡 Marketing and Business Consultant
📢 Roles in Advertising and Communications
With your degree, you will be ready to position companies successfully in the digital marketing landscape 🌐.

Quick facts
- 🕒 Duration: 6 - 7 semesters
- 📍 Location: Berlin, Germany
- 🎓 Start: Summer semester and winter semester
- 💶 Tuition fees:
- € 690 - 840 per month for EU/EEA students
- € 4,500 - 5,500 per semester for non-EU/non-EEA students
Learn more and stay in touch
Receive the info material directly per e-mail and get information about events and programme updates.