SRH University
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Study Digital Marketing in Germany

International Business Administration
Digital Marketing (B.A.) | Berlin and Hamburg

The creative side of business

📈 Learn how to scale international brands and make sound business decisions with our cutting-edge B.A. Digital Marketing degree. 💡 This bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills 🤝.

Our Quality – Your Success

SRH University is a non-profit, state-recognised private university

Wissenschaftsrat Systemakkreditiert Exzellenz in der Lehre CHE Ranking
>9500
students
18
campuses
>200
degrees

International Business Administration - Digital Marketing (B.A.)

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What you'll learn

Sophisticated marketing strategies are crucial for business success today 🎯. Using data analysis and customer insights, you will learn to develop targeted messages and drive revenue growth 📈.

In the Bachelor’s program in Digital Marketing & International Business in Berlin, you will deepen your knowledge in management, marketing, and business administration ⚖️💼. You will gain hands-on experience in how companies can operate successfully in a strategic and digital way.

Program focuses include:
📢 Brand Management, Communication & Advertising Psychology
🌐 Online Marketing & Social Media Strategies
🏗️ Practical projects to develop creative, analytical, and social skills

Study options:

  • 6 semesters Fast Track
  • 7 semesters International Experience Track, including internship or semester abroad ✈️

With your degree, you will be ready to lead companies of all sizes successfully through the digital economy 🚀.

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Your career facts

As a graduate of a Digital Marketing program, you will have a solid foundation in business and economics 💼. This enables you to handle complex tasks independently and efficiently, preparing you for strategic management roles, consulting, or other marketing-related positions 🚀.

Possible career paths:
📈 Digital Marketing Manager
🛍️ Product Manager
🎨 Brand Management Specialist
🔍 Market and Consumer Researcher
💡 Marketing and Business Consultant
📢 Roles in Advertising and Communications

With your degree, you will be ready to position companies successfully in the digital marketing landscape 🌐.

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Quick facts

  • 🕒 Duration: 6 - 7 semesters
  • 📍 Location: Berlin, Germany
  • 🎓 Start: Summer semester and winter semester
  • 💶 Tuition fees:
    • € 690 - 840 per month for EU/EEA students
    • € 4,500 - 5,500 per semester for non-EU/non-EEA students

Learn more and stay in touch

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