International Business Administration - Business Psychology | Bachelor of Arts

Psychology for HR, Marketing and organisational development
💼 Your ideal combination: Business & Psychology. You learn management foundations for global companies and understand what motivates and influences people.
🤝 You ensure skillful personnel selection and facilitate satisfaction at all organisational levels.
SRH University is a state-recognised private university




International Business Administration - Business Psychology (B.A.)

What you'll learn
Dream of a career in international management 🌍 and love understanding human behaviour 🧠? Business Psychology combines business skills 📊 with psychology to make you a valuable asset in any organization.
Learn marketing, accounting 💰, sales, and modules like Emotions in the Workplace and Psychologically-Based Personnel Selection to optimize teams and hiring. Develop intercultural skills 🌐, business English 📝, and management know-how while working on real projects.
Choose your track:
- 🌍 7-semester International Experience Track (semester/internship abroad)
- ⚡ 6-semester Fast Track
With this degree, you’ll shape workplaces, drive team performance, and bridge psychology with business 🌟.

Your career facts
A degree in Business Psychology opens up a wide range of career opportunities 🌟. From market research 📊 to contract negotiations ✍️ to human resources management 👥, every area of business benefits from an organizational psychology perspective.
Business psychologists are in demand in management and consulting, using their combined knowledge of psychology 🧠 and business administration 💼 to make an impact.
Typical career paths include:
💼 Management Consultant
📣 Marketing & Advertising Specialist
🔍 Market & Behavioural Researcher
🧑🏫 Coach
👥 Expert in Personnel Selection, Development, or HR
With this degree, you’re prepared to shape your career and confidently take on your professional future 🚀.

Quick facts
🕒 Duration: 6–7 semesters
📍 Location: Berlin and Hamburg, Germany
🎓 Start: Summer Semester and Winter Semester
💶 Tuition fees:
€ 690 - 790 per month for EU/EEA students
€ 4,725 - 5,355 per semester for non-EU/non-EEA students
Learn more and stay in touch
Get in touch with us and find out more about events and programme updates.