Psychology for HR, Marketing and organisational development
💼 Your ideal combination: Business & Psychology. You learn management foundations for global companies and understand what motivates and influences people.
🤝 You ensure skillful personnel selection and facilitate satisfaction at all organisational levels.
Our Quality – Your Success
SRH University is a state-recognised private university
WissenschaftsratSystemakkreditiertExzellenz in der LehreCHE Ranking
>9500
students
18
campuses
>200
degrees
International Business Administration - Business Psychology (B.A.)
What you'll learn
Dream of a career in international management 🌍 and love understanding human behaviour 🧠? Business Psychology combines business skills 📊 with psychology to make you a valuable asset in any organisation.
Learn marketing, accounting 💰, sales, and modules like Emotions in the Workplace and Psychologically-Based Personnel Selection to optimise teams and hiring. Develop intercultural skills 🌐, business English 📝, and management know-how while working on real projects.
Choose your track:
🌍 7-semester/3.5 year International Experience Track (semester/internship abroad)
⚡ 6-semester/3 year Fast Track
With this degree, you’ll shape workplaces, drive team performance, and bridge psychology with business 🌟.
A degree in Business Psychology opens up a wide range of career opportunities 🌟. From market research 📊 to contract negotiations ✍️ to human resources management 👥, every area of business benefits from an organisational psychology perspective.
Business psychologists are in demand in management and consulting, using their combined knowledge of psychology 🧠 and business administration 💼 to make an impact.
