Applied Data Science and Artificial Intelligence - General Track
Master of Science | Heidelberg

Your career as a data scientist and AI innovator
📊 Building models, cleaning data, extracting insights.
🌍 Merging theory with real-world impact.
🤖 If this is your world, our M.Sc. Applied Data Science and Artificial Intelligence in Heidelberg, Hamburg, or Munich is made for you.
SRH University is a non-profit, state-recognised private university




Applied Data Science and Artificial Intelligence (M.A.)

What you'll learn
In the Master’s program Applied Data Science and Artificial Intelligence, you’ll learn to analyze complex datasets using methods from statistics, machine learning, and deep learning to develop innovative, data-driven solutions 🤖📊. Alongside technical expertise, you’ll strengthen your analytical, strategic, and problem-solving skills to design and manage AI and Big Data projects successfully.
Through hands-on projects, case studies, and research, you’ll gain real-world experience and tailor your studies through one of several exciting specializations:
- 🚚 Supply Chain & Logistics Analytics – apply predictive models and optimization techniques to improve logistics and operational efficiency.
- 💼 Business Analytics – transform data into actionable insights and measurable business value.
- 🎨 Creative AI & Media Analytics – explore AI-driven content creation, sentiment analysis, and storytelling in media.
- 🧬 AI-Driven Bioinformatics & Life Sciences Analytics – use advanced machine learning for genomics and intelligent healthcare.
- 🌐 General Track – gain a broad and flexible foundation across all key areas of Data Science and AI.
With this degree, you’ll be perfectly prepared for careers in data science, AI development, business intelligence, or research — shaping the intelligent future of global industries 🌍💡.

Your career facts
With your Master of Science in Applied Data Science and Artificial Intelligence, you gain comprehensive expertise across all areas of data science, opening up a wide range of career opportunities 🌍. Whether in manufacturing, finance, IT, consulting, research, or healthcare, your skills are in high demand across nearly all industries. An academic path, including a PhD, is also possible 🎓.
Our graduates already work at renowned companies such as ABB, Airbus, Accenture, Adidas, Audi, BMW, Bosch, Deloitte, SAP, and PwC.
Potential career paths include:
- Data Science & Analytics: Data Scientist, Business Intelligence Analyst, Research Data Scientist
- Machine Learning & AI: Machine Learning Engineer, NLP Engineer, Deep Learning Specialist
- Data Engineering & Cloud: Data Engineer, Big Data Engineer, Cloud-AI Engineer (AWS, Azure, GCP)
- Domain-specific roles: Bioinformatics Analyst, Financial Data Analyst, Smart City Data Strategist
- Innovation & Strategy: AI Product Manager, Data & AI Strategist, Founder in AI 🚀

Quick facts
- 🕒 Duration: 4 semesters
- 📍 Location: Fürth, Hamburg, Heidelberg, Munich
- 🎓 Start: Summer semester and winter semester
- 💶 Tuition fees:
- € 830 - 850 per month for EU/EEA students
- € 5,950 - 6,750 per semester for non-EU/non-EEA students
Learn more and stay in touch
Receive the info material directly per e-mail and get information about events and programme updates.
