In the Master’s program in User Experience & Data-Driven Design, you deepen your expertise in UX design, data-driven methodologies, and digital product development 📊. Perfect for students with a design or information technology background who want to create innovative user experiences.
Our quality - your success
SRH University is a non-profit and state-recognised private university
Science CouncilSystem accreditedExcellence in teachingCHE Ranking
>9.500
Students
18
Locations
>200
Study programmes
User Experience and Data-Driven Design (M.Sc.)
Your studies
Our interdisciplinary Master’s program in UX Design & Data-Driven Design combines creative design, artificial intelligence, and data-driven technologies. You learn how to conceptualize, develop, and strategically advance digital and user-centered systems.
Key focus areas of the program:
👥 Human-centered & AI-supported UX design 🌐 Immersive technologies such as AR/VR & digital innovations 📈 Data intelligence, management & ethical design of digital systems
You explore the entire UX process, from user research and prototyping to usability testing and data-driven evaluation. Along the way, you work with agile methods, modern AI tools, and innovative technologies.
In addition, you develop competencies in project management, data visualization, innovation management, and leading interdisciplinary teams. This prepares you optimally for digital transformation processes and future-oriented design challenges 🚀.
As a graduate of the Master’s program in UX Design & Data-Driven Design, you work at the intersection of design, artificial intelligence, data analytics, and immersive technologies. You develop human-centered and data-driven strategies for digital products, services, and intelligent systems.
Possible career paths:
👥 UX Researcher / AI-supported UX Strategist
📱 Data-Driven UX or Interaction Designer (XR/AR/VR)
🚀 Product Owner or Product Manager for AI systems
💡 UX Consultant & Innovation Manager
🌐 Service Designer for intelligent digital experiences
🧠 Design Lead for AI- and data-driven technologies
You are prepared to guide complex digital transformation processes, lead interdisciplinary teams, and apply innovative technologies responsibly. Topics such as ethics, sustainability, transparency, and inclusion are at the core of your work.
