Business Administration – diverse with a global perspective
At SRH, the classic Business Administration programme gets a modern upgrade and an international focus 🌏! But that’s not all: You choose from various specialisations to define your own thematic focus, allowing you to lean into your interests and strengths 💪 right from the start!
Find out more about the Business Administration programmes at SRH University and discover the study programme that truly fits you!
Our Quality – Your Success
SRH University is a state-recognised private university
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In your Business Administration programme, you will build a solid business foundation 💡 that seamlessly bridges classic core competencies—such as HR, marketing, economics, and law—with the modern demands of digitalisation.
You will focus on strategic corporate management 💼, master management techniques, and develop innovative business models. Integrated projects 👥 and a wide range of electives will help you hone both your soft and hard skills, perfectly preparing you for the economy of the future.
International Business Administration - Business Psychology
In the B.A. International Business Administration - Business Psychology programme, you will bridge the gap between business expertise and in-depth psychology 🧠. You’ll gain a solid foundation in core disciplines like marketing, accounting, and logistics before diving deep into the world of business psychology.
Through specialised modules such as Advertising and Personnel Psychology, you will discover what makes consumers tick 🛒 and learn how to optimise modern work environments 🖥️. By seamlessly blending economic strategy with psychological insights, you’ll develop a unique expertise that makes you a high-value asset to any organisation.
International Business Administration - Digital Marketing
Our Bachelor’s in Business Administration combines a solid foundation in management with a broad specialisation in Digital Marketing 💻.
Rather than chasing short-lived trends, the programme focuses on timeless skills in areas such as brand management, advertising psychology, and online marketing 📱—complemented by core disciplines like business law and accounting 🏢.
This ensures you are perfectly prepared for global career paths in the digital economy.
Our Bachelor’s in Finance combines a solid foundation in business administration—covering Marketing, Economics, Accounting, and Logistics—with a specialised focus on the financial sector 🏦.
The programme centers on strategic asset and risk management 💰 and the valuation of business models within an international framework. You will learn to pair analytical thinking with future-ready expertise in sustainable investing and AI-powered forecasting tools 📈, empowering you to take an active, data-driven role in shaping the global financial landscape.
International Business Administration - Healthcare Management
In this study programme, you’ll master the fundamentals of business administration—such as finance, economics, and marketing—while specialising in cutting-edge topics like AI in healthcare, health startups, and medical tourism 🧑⚕️.
You will learn how to drive innovation 🆕, lead intercultural teams, and evaluate complex business projects. With a strong emphasis on hands-on projects and the development of your soft skills, you’ll be perfectly equipped to pursue high-impact career opportunities 🚀 at the intersection of management and the healthcare industry⚕️.
International Business Administration - Supply Chain Management
In the International Business Administration - Supply Chain Management study programme, you will shape the supply chains of the future 📦. You will master business basics such as finance and economics while diving deep into the planning of global flows of goods 🚚.
Through hands-on projects and an integrated internship, you will learn to efficiently manage complex supply chains via SAP 💻 and strengthen your teamwork and project management skills along the way. Given the acute skills shortage, you will be in high demand as a management all-rounder in trade, logistics, or the manufacturing industry 🏭.
Receive further information about your desired study programme, as well as news about events and programme updates.
Answers to Common Questions
Frequently Asked Questions
Typically, you will need to provide a bachelor's degree in a related field, a letter of motivation, proof of English proficiency, a CV, and proof of identity. Master-level programme requirements tend to vary by study programme, so make sure to read the brochure carefully after you have filled out the above form.
You can apply anytime through our application portal on our website. Once you submit your application, your documents will be carefully reviewed. You’ll be invited to a personal interview if you meet the admission requirements. After the interview, you’ll receive your letter of acceptance and your study contract. Once all formalities are completed, you’ll get your official letter of admission and be welcomed during Welcome Week to begin your studies.
Our intake periods are usually in April and October, with our biggest intake in October. Our brochure has detailed information on when your desired programme starts.
The study fees vary by programme. When you fill out our form, you will receive a brochure highlighting all the essential information concerning your chosen study programme, including the relevant fees.
With our CORE (Competence-Oriented Research and Education) principle, we have reimagined the traditional structure of higher education. What this means for you:
Block-based learning: Study in focused 5-week modules and work on practical tasks in small teams.
Immediate assessment: Take an exam at the end of each block, keeping what you’ve learned fresh in your memory.
Continuous feedback: Receive ongoing performance evaluations to help you improve as you go.
Comprehensive support: Benefit from guidance and mentorship from your lecturers every step of the way.
In summary, this approach reduces stress, provides hands-on experience, and equips you with the practical skills and guidance needed to succeed in today’s job market.
We offer a wide range of support services throughout your studies. Our Career Service team helps you prepare for your professional future, while our International Office can assist if you want to spend a semester abroad through Erasmus+ or pursue an international internship. We also provide guidance on accommodation options, ensuring you feel supported both academically and personally.
Although we are located at multiple campuses across Germany, you can be sure that each one is modern, fully equipped, and supported by a dedicated campus team to enhance your study experience. Our campuses are well-connected by public transport, and we regularly host student events to foster community and engagement.
SRH University takes pride in its strong graduate employability, with a high percentage of graduates securing employment within the first year. Certain programs carry an impressive 96% employment rate.
