The International Marketing Management specialisation within the International Business Administration programme at SRH University Campus Heidelberg equips you with the tools you need to launch your career in a dynamic and diverse field. You will work on exciting projects and analyse real-world case studies. Along the way, you’ll learn how to conduct market research to gain valuable insights and make well-informed decisions. You’ll also develop new initiatives, campaigns and digital marketing strategies in an international context.
Our study programmes in business, marketing and management are as diverse as your career opportunities. Let yourself be inspired.
After completing this advanced marketing course, you’ll be well prepared and one step closer to launching a successful career in marketing. Your solid academic education, combined with practical expertise, will enable you to meet the diverse challenges of professional life. In addition to exciting opportunities in marketing and sales, you’ll also discover interesting prospects in strategic management and consulting.
Improve your own career planning:
By deepening your focus on International Marketing within the International Business Administration programme at SRH University Campus Heidelberg (16 ECTS), completing your internship (24 ECTS), and writing your Bachelor’s thesis in this field (12 ECTS), you can specialise in marketing and expand your career opportunities in this area (or related fields such as sales). Accordingly, your final Bachelor’s degree certificate will state “International Marketing Management” as your area of specialisation.
The Bachelor's degree programme in International Business Administration with a specialisation in International Marketing Management at SRH University Campus Heidelberg provides you with in-depth knowledge of business administration. At the beginning of your studies, you will be introduced to basic topics such as business administration, accounting, maths and marketing. From the second year onwards, you will deepen your knowledge in areas such as personnel management, organisation, investment and financing.
In the third year, you will choose the International Marketing Management specialisation, in which you will take an in-depth look at global marketing strategies and digital innovations. You will learn how to conduct market research, design international campaigns and plan marketing initiatives. You will carry out market research, develop sales strategies and work on real-life case studies in practice-orientated projects. Your degree programme concludes with an internship semester and the Bachelor's thesis, in which you put your acquired knowledge into practice.
We will be happy to send you further information material. You will also find the complete curriculum there.
In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.
Two degrees mean more career opportunities, a potentially higher starting salary and additional skills that are in high demand on the market. In a dual degree programme, you study at SRH University and at a partner university abroad. Graduates of the dual degree programme receive two academic degrees - one degree per country.
