How do you inspire customers and build long-term brand loyalty? In the International Business Administration degree programme with a specialisation in Marketing Management at SRH University Campus Heidelberg, you’ll gain the know-how needed for this dynamic career field. Through exciting projects and practice-based case studies, you’ll learn about new product planning, marketing trends and how to manage sales processes.
Our study programmes in Business, Marketing and Management are diverse and inspiring – discover your path.
The Bachelor's degree programme in International Business Administration with a specialisation in Marketing Management at SRH University Campus Heidelberg prepares you for a wide range of future careers. Your solid business education enables you to solve complex challenges independently and efficiently. This opens up career opportunities not only in marketing, but also in strategic management or consulting.
Optimise your personal career path:
By focusing on Marketing Management within the International Business Administration programme (16 ECTS), completing your internship (24 ECTS) and writing your Bachelor's thesis in this area (12 ECTS), you can create your own individual specialisation. Upon successful completion, your chosen focus will be officially stated as the specialisation "Marketing Management" on your Bachelor's degree certificate.
The Bachelor of Arts International Business Administration (B.A.) programme gave me a far-reaching and practical insight into the corporate world.
During the specialisation courses in marketing management, I was able to deepen and broaden my knowledge within my area of interest. This has helped me to define my professional goals and forms the basis of my Master's programme.
Prof. Dr Laurence Welford has always supported me in all key stages of my studies, even beyond the specialisation phase. This enabled me to implement my individual ideas and realise my plans.
The specialisation phase and collaboration with Prof. Dr Laurence Welford was formative for me and an essential part of my studies.
On the Bachelor's degree programme in International Business Administration with a specialisation in Marketing Management at SRH University Campus Heidelberg, you will acquire comprehensive business knowledge. The first semesters focus on fundamental topics such as business administration, accounting, mathematics and marketing. As you progress, you will deepen your knowledge in areas such as human resources, organisation, investment, financing and business law.
From the third year onwards, you will specialise in marketing management. Here you will learn how to get customers excited about products and build long-term brand loyalty. In practical projects, you will develop communication strategies for sales teams, plan new products and analyse marketing trends, for example. You will also work intensively on global marketing, consumer behaviour and online marketing. Your degree programme concludes with an internship semester and the Bachelor's thesis, during which you will apply your theoretical knowledge in practice.
We will be happy to send you further information material. You will also find the complete curriculum there.
In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.
