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Marketing degree programmes at SRH University

Here you will find the degree programmes offered by our SRH University in the field of Marketing. Let yourself be inspired!

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Do you have a flair for trends, communication and brands? In our practical marketing degree programmes, you will learn how to successfully market products and services and inspire customers in the long term. Start your Marketing degree programme at SRH University!

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Study Marketing: Your career in in marketing, communications and brand management

  • Marketing experts devise strategies, position brands and manage communication and marketing activities
  • Acquire in-depth expertise in marketing management, digital marketing, market research and branding
  • Learn to combine analytical and creative approaches with economic goals and digital technologies

Whether in companies, agencies, international marketing, sales or corporate communications – a degree in marketing qualifies you for responsible tasks in the planning, implementation and management of effective marketing and communication concepts.

Study Marketing
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Study Marketing

These are your advantages

  • NC-free degree programmes
  • Sound education with modern tools, real projects and close practical relevance
  • You will work across disciplines
  • Develop creative campaigns
  • Learn how to make data-based decisions in marketing
Starting point for your career

Our degree programmes in Marketing

Do you want to get started in Marketing? Here you'll find the right degree programme that teaches you creative know-how, business fundamentals and strategic thinking. Be inspired by our wide range of programmes!

Our Bachelor's degree programmes
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Bachelor of Arts

Advertising & Brand Design

Advertising & Brand Design, B. A.

In the B.A. Advertising & Brand Design, you will learn to understand human needs, develop creative ideas & use communication effectively.

About the programme
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Bachelor of Arts

Creative Industries Management

Creative Industries Management, B. A.

Study Creative Industries Management and learn how to successfully manage companies in the creative industries and establish innovative management approaches.

About the programme
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Bachelor of Arts

IBA - Digital Business & E-Commerce (specialisation)

IBA - Digital Business & E-Commerce (specialisation), B.A.

Shape the digital future! Start your journey with our Bachelor's degree in Digital Business & E-Commerce and develop innovative business models.

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Bachelor of Arts

IBA - Digital Marketing (specialisation)

IBA - Digital Marketing (specialisation), B.A.

Learn to scale international brands and make informed business decisions with our Bachelor in Digital Marketing.

About the programme
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Bachelor of Arts

IBA - International Marketing Management (specialisation)

IBA - International Marketing Management (specialisation), B.A.

Discover the International Marketing Management degree programme: learn how marketing experts convince customers and gain practical knowledge.

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Bachelor of Arts

IBA - Marketing Management (specialisation)

IBA - Marketing Management (specialisation), B.A.

In the Marketing Management degree programme, you will acquire practical marketing knowledge and develop your personal strengths at the same time.

Our MBAS
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Master of Business Administration

Marketing Intelligence

Marketing Intelligence, MBA

Our MBA in Marketing Intelligence equips you with the skills to conduct data-driven market analysis and develop competitive marketing strategies.

About the programme

8 reasons for your future with us

SRH University is about more than just theory - your personal development takes centre stage here. We accompany you on a study programme that fits your life plan and strengthens your potential.

At SRH University, it’s about more than just theory. Here, your personal development takes centre stage. We support you throughout your studies that are tailored to your life plan and designed to enhance your potential.

SRH University is more than just a place to learn - It’s a true “place to be and to become.” With 18 modern campuses in vibrant cities across Germany, you have the opportunity to become part of a dynamic and international student community.

Are you looking for a way to combine your studies with your professional life? At SRH University, you’ll find dual study programmes that make it possible. Our strong connections with the business world open many doors for you, no matter your field of study.

At SRH University, you’ll meet students from over 120 countries, fostering a vibrant exchange of ideas and perspectives. This diversity plays a central role in your education. Here, you’ll find a supportive environment that promotes your individual development.

SRH University actively supports your entry into the job market. With valuable connections and practical insights, we help you establish your career. Thanks to close partnerships and flexible study formats, we bring companies directly into your studies.

At SRH, you’re not only part of excellent study programmes but also a diverse network. Our alumni community connects you with former students, providing valuable insights and contacts that will support your professional journey well beyond your studies.

From Bachelor’s and Master’s programmes to postdoctoral qualifications and further training, we offer you a wide range of opportunities to develop your skills and expand your knowledge in a targeted manner.

With SRH University of Applied Sciences Heidelberg, you choose flexibility and a learning approach that focuses on your life aspirations and personal goals. Together, we create the space for you to turn your visions into reality.

Our CORE principle
The CORE principle describes a unique teaching model consisting of 5-week blocks that focus on 1-2 topics. It promotes skill development and employs interactive teaching methods. Awarded the Genius Loci Award in 2018.
Our CORE principle

From study straight into practice

In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.

Learn more about CORE

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