SRH University
Back

Business Psychology degree programmes at SRH University

Here you will find the degree programs offered by our SRH University in the field of Business Psychology. Let yourself be inspired!

A woman with long, blonde hair holds a smartphone in one hand and a tablet under her other arm. She stands outdoors, smiling as she gazes into the distance.

Would you like to understand human behaviour in economic contexts and support companies in their development? In our practical degree programmes in business psychology degree programmes, you will learn how psychological insights contribute to solving economic problems. Start your Business Psychology degree programme at SRH University!

Two people are sitting at a table, engaged in conversation. One person has curly hair and looks thoughtful, while the other, with dreadlocks, listens attentively. In the background, more people can be seen in a modern space.

Study Business Psychology: Your career at the interface between people and business

  • Business psychologists are experts in human behaviour of people in organisations and markets
  • acquire basic knowledge of economics and psychology
  • Acquire skills in specific areas: occupational and organisational psychology, consumer behaviour, market and advertising psychology, or human resources development

Whether in management consultancy, HR management or marketing - your skills are in demand in many sectors.

Study Business Psychology
Four people are sitting at a table in a café. A man is using a tablet while the other three women are smiling and chatting with each other. Drinks are placed on the table, and the atmosphere feels relaxed.
Study Business Psychology

These are your advantages

  • NC-free degree programmes
  • Sound knowledge of psychology and business administration
  • Practical learning and work on real projects
  • Development of a broad skills profile for tomorrow's world of work
Starting point for your career

Our degree programmes in Business Psychology

Would you like to get started in business psychology? Here you'll find the right degree programme to give you in-depth knowledge of human behaviour in an economic context. Be inspired by our degree programmes!

Our Bachelor's degree programmes
A group of five young adults stands in a bright room. They are smiling and looking attentively in one direction. Two of them are wearing glasses, while the others are dressed casually.

Bachelor of Arts

International Business Administration - Business Psychology

International Business Administration - Business Psychology, B.A.

Learn management basics for global organisations, understand human motivation and ensure effective staff selection and satisfaction.

About the programme

8 reasons for your future with us

SRH University is about more than just theory - your personal development takes centre stage here. We accompany you on a study programme that fits your life plan and strengthens your potential.

At SRH University, it’s about more than just theory. Here, your personal development takes centre stage. We support you throughout your studies that are tailored to your life plan and designed to enhance your potential.

SRH University is more than just a place to learn - It’s a true “place to be and to become.” With 18 modern campuses in vibrant cities across Germany, you have the opportunity to become part of a dynamic and international student community.

Are you looking for a way to combine your studies with your professional life? At SRH University, you’ll find dual study programmes that make it possible. Our strong connections with the business world open many doors for you, no matter your field of study.

At SRH University, you’ll meet students from over 120 countries, fostering a vibrant exchange of ideas and perspectives. This diversity plays a central role in your education. Here, you’ll find a supportive environment that promotes your individual development.

SRH University actively supports your entry into the job market. With valuable connections and practical insights, we help you establish your career. Thanks to close partnerships and flexible study formats, we bring companies directly into your studies.

At SRH, you’re not only part of excellent study programmes but also a diverse network. Our alumni community connects you with former students, providing valuable insights and contacts that will support your professional journey well beyond your studies.

From Bachelor’s and Master’s programmes to postdoctoral qualifications and further training, we offer you a wide range of opportunities to develop your skills and expand your knowledge in a targeted manner.

With SRH University of Applied Sciences Heidelberg, you choose flexibility and a learning approach that focuses on your life aspirations and personal goals. Together, we create the space for you to turn your visions into reality.

Our CORE principle
The CORE principle describes a unique teaching model consisting of 5-week blocks that focus on 1-2 topics. It promotes skill development and employs interactive teaching methods. Awarded the Genius Loci Award in 2018.
Our CORE principle

From study straight into practice

In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.

Learn more about CORE

Request information material

  • Free of charge and without obligation
  • Study contents in detail
  • Event invitations and personalised advice

Title

Please send me information on the following study programmes or topics:

Bachelor

* Mandatory information