Prof. Dr.-Ing. Swati Chandna
Head of Study Programme
Study Business Analytics and learn how to translate data and analysis into strategic business decisions and practical, real-world insights.
All Facts at a Glance
Degree:
Master of Science (M.Sc.)
Start:
1. April; 1.October
Model:
full-time
Language:
English
ECTS:
120
Info:
accredited
Duration:
4 semesters
Location:
Fuerth
Costs:
from 750 € per month
-
Show costs split
Content Business Analytics (M.Sc.)
Learn more about data mining and AI
At Campus Fürth, you study the M.Sc. Applied Data Science and Artificial Intelligence with a campus-specific Business Analytics application. In a world shaped by digital platforms, AI systems and continuous data streams, organisations need professionals who move beyond dashboards and build intelligent decision systems. The programme follows a structured, application-oriented teaching model:
- Project-based learning
- Real datasets and industry-inspired challenges
- Analytical modelling and AI deployment tasks
- Business case simulations
- Team-based collaborative projects
Students work with modern analytics tools and programming environments used in international companies. Application examples and project contexts may vary by campus to reflect regional industry partnerships and practical collaborations. These variations enhance real-world relevance and do not represent separate specialisations or different degree tracks.
Our range of study programmes in Data Science and Computer Science is very diverse. Let yourself be inspired.
Your Career in Business Analytics (M.Sc.)
Shape Data-Driven Decisions
With the Business Analytics application at Campus Fürth, you combine advanced data science and artificial intelligence with strategic business analytics in real organisational contexts. You are prepared to support executive decision-making and to design, deploy and manage AI-driven analytics solutions across industries.
- Business Analytics Consultant
- Data Strategist
- Consumer Intelligence Analyst
- Retail Analytics Specialist
- Digital Performance Analyst
- AI Solutions Analyst
- Strategy and Data Manager
Your skills are relevant across retail and e-commerce, consulting, financial services, technology and digital platforms, media and marketing, and logistics and supply chains.
Request information material now
- Free and without obligation
- Detailed information about your studies
- Event invitations and individual consultation
Your modules
Analytics, AI, Strategy – Shape Data-Driven Enterprises
In the Master's programme in Applied Data Science and Artificial Intelligence with focus Business Analytics at SRH University's Fürth campus, you will learn how to analyse large amounts of data and derive insights for strategic business decisions. You will work with modern data analysis methods, machine learning and artificial intelligence (AI). The focus is on practical projects to apply your skills in real-life business scenarios. Ethical issues surrounding the use of data and dealing with data protection also play a role. The core modules include:
- First Steps into Data Science: Build fundamental programming skills and develop analytical thinking for data-driven problem solving.
- Data Engineering: Design and implement scalable data pipelines and infrastructures for reliable data processing
- Data Management: Understand database systems, data governance, and structured data storage concepts.
- Statistics & Machine Learning: Apply statistical methods and machine learning models to extract patterns and make predictions.
- Natural Language Processing: Analyse and model textual data using modern NLP techniques and language models.
- Deep Learning: Develop neural network models for complex data such as images, text, and sequential information.
- Cloud Computing & Data Architecture: Learn how to deploy and manage data and AI systems in cloud-based environments.
- Data Visualisation & Storytelling: Transform analytical results into clear, impactful visual insights for decision-makers.
- Responsible AI & Data Ethics: Address ethical, legal, and governance aspects of AI systems and data usage.
Applied Business Analytics
These modules focus on applying analytics to real business environments, enabling data-driven strategic planning and performance optimization.
Our CORE principle
Apply your skills in real life
Today, soft and social skills are crucial in addition to hard skills and expertise. That's why SRH University's innovative, successful, and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly to projects and your future career—for a clear competitive advantage.
