SRH University
Master

User Experience (UX) and Data-Driven Design
Master of Science | Berlin

Do you already have a bachelor's degree in design or information technology and want to further develop your skills in UX design? Then our master's programme in User Experience & Data-Driven Design is just right for you.

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All Facts at a Glance
Degree:
Master of Science (M.Sc.)
Start:
1st October
Model:
full-time
Language:
English
ECTS:
120
Info:
in accreditation
Duration:
4 semesters
Location:
Berlin
Costs:
830 € per month -  Show costs split

Course content UX & Data-Driven Design

Learn everything from prototyping to usability

Our interdisciplinary Master's programme in UX Design & Data-Driven Design optimally prepares you for a career at the intersection of AI-augmented design, technology and data intelligence. You will learn to design, develop and evaluate immersive digital, user-centred systems based on data-driven insights. In doing so, you will combine scientific research, creative design and strategic project management. 

Our UX Design programme is divided into three core areas:

  • Human-centred and AI-augmented, data-driven design
  • Technology, innovation and immersive digital experiences
  • Management, ethics and strategic implementation of data intelligence and AI systems 

The combination of these three areas of focus promotes holistic competence in which creative, analytical and strategic skills interact optimally.

After completing your UX studies, you will have mastered the entire user experience process – from requirements analysis and user research to prototyping, AI-augmented and immersive experience design, usability testing, and data-intelligence-driven evaluation as well as the strategic development of digital systems. You will apply both agile and research-oriented methods and integrate insights from human-computer interaction research, data analytics and AI-supported methods into your design decisions. 

In addition, you will have expertise in the following areas:

  • Project and product management
  • Data visualisation and communication
  • Innovation management
  • Critical reflection on ethical, social and sustainability-related aspects of digital design
  • Leadership of interdisciplinary teams
  • Planning and implementation of complex projects involving stakeholders and user groups
  • Integration of new technologies – evaluation and use of artificial intelligence, generative models, multimodal interaction systems and immersive technologies (AR/VR)

Overall, you will be empowered to design digital transformation processes in an analytical, creative and human-centred manner. You will be able to develop scientifically sound, technologically innovative and socially responsible solutions that meet the needs of users as well as the strategic goals of organisations.

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Career User Experience & Data-Driven Design

Become a UX strategist and more

As a graduate of the Master’s programme in User Experience & Data-Driven Design, you are qualified for responsible roles at the intersection of design, data, artificial intelligence, immersive technologies and management. You will be able to develop AI-supported, data-informed and human-centred strategies for digital and spatial systems and actively contribute to shaping AI-driven digital transformation processes.

Key job profiles include:

  • UX researcher / AI-augmented UX strategist
  • Data-driven UX designer / interaction & spatial designer (XR)
  • Product owner / product manager for AI-enabled systems
  • UX consultant / innovation & transformation manager
  • Service designer for intelligent and immersive systems
  • Design lead in AI, data and emerging technology contexts

Career opportunities are available in companies, agencies, research institutions and public organisations, particularly in contexts where generative AI, intelligent systems and immersive interfaces are developed and implemented. You are prepared to take on complex design, technology and leadership tasks and to guide interdisciplinary teams. The programme enables you to initiate, manage and evaluate data-driven and AI-enabled innovation processes.

Graduates contribute to the responsible, ethical and sustainable design of intelligent digital systems in business, science and society, addressing challenges such as automation, transparency, human agency and inclusivity.

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  • Detailed information about your studies
  • Event invitations and individual consultation

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Your path to the future
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Your modules
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Your modules

Design, analysis and strategy - Your Master in UX Design & Data-Driven Design

In our Master's degree programme in User Experience & Data-Driven Design, you will acquire in-depth knowledge of user-centred design, usability engineering, information psychology and human-computer interaction. You will learn how to empirically record user needs, systematically analyse data and derive well-founded design decisions from it.

The degree programme also integrates modules on Human-Machine Interaction Technologies, Multimodal Interaction, Advanced Visualisation, Spatial Design (AR/VR) and Artificial Intelligence. This combines technological expertise with creative design know-how to develop next-generation interactive systems.

Supplementary modules on Project Management, Product Development, Innovation Management, Data-Driven Decision-Making and Ethical Considerations promote a deep understanding of the organisational, social and ethical framework conditions of digital innovation.

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study plan

Your curriculum

4 Semester 120 ECTS
1. Semester

  • Multimodal interactive systems

    6

  • Introduction | Human-centered Design for interactive Systems

    6

  • Project Management in Data-Driven UX Design

    6

  • Information Psychology

    6

  • Research Methods in Human Computer Interfaces

    6
2. Semester

  • Human-Machine Interaction Technology

    6

  • Data-Driven UX Design Process

    6

  • Usability Engineering + Testing

    6

  • Data Collection and Analysis / Statistics

    6

  • Advanced Visualization and Communication Technics

    6
3. Semester

  • Product Management and Product Development

    6

  • Innovation Management and Disruption (Strategy, Methods, and Techniques)

    6

  • Data-Driven Decision-Making

    6

  • Spatial Design and Advanced Prototyping with Real-Time 3D

    6

  • Ethical Considerations / Critical Reflections in UX

    6
4. Semester

  • Master Thesis Seminar M.Sc. UX and Data-Driven Design

    30
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Our CORE principle
The CORE principle describes a unique teaching model consisting of 5-week blocks that focuses on thematic emphasis, competency development, and interactive teaching methods. It was awarded the Genius Loci Prize in 2018.
Our CORE principle

From study straight into practice

In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.

Learn more about CORE
Your lecturers and contact persons

Your contact

Marco Lilli
Lecturer for Special Tasks
Costs

Smart financing

As a state-recognised private university, SRH University is financed by tuition fees. These revenues are used to equip our campus, provide services for our students and ensure quality assurance. This enables us to ensure that you receive the best possible education under optimal study conditions.

Tuition fees  

  • Nationality | EU/EEA (including Western Balkans, Switzerland and Ukraine): €830/month
  • Nationality | Non-EU/EEA: €5,950/semester

The tuition fee (per month/per semester) remains the same throughout the entire period of study. A one-time registration fee of €750 (EU/EEA) / €1,000 (non-EU/EEA) is charged. 

In addition to efficient organisation, goal-oriented studies also require a solid financial basis in order to pay rent, living expenses and tuition fees. There are various financing options available, such as education loans or scholarship programmes.  

We have compiled a list of all financing options for you. 

About your financing options

Admission requirements and application

authorisation

You can apply at any time via our online portal without obligation. We will then review your application documents.

To apply for the Master's programme in User Experience and Data-Driven Design, you will need:

  • A university or technical college degree (bachelor's or diploma) in a design or information technology subject such as communication design, illustration, web development or user experience design & content creation
  • General or technical college entrance qualification certificate
  • Proof of English language proficiency*
  • Curriculum vitae with current passport photo
  • Copy of ID card (front and back); for international students, a copy of your passport or national identity card

More information on admission requirements

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application process

We look forward to welcoming you to SRH University. Here is what our application process looks like:

  1. You apply online via the SRH application portal
  2. If you meet the admission requirements, we will invite you to an interview.
  3. If you are successful in the interview, you will receive an offer of admission and a study contract from us.
  4. You sign the study contract and send it back to us.
  5. You pay the registration fee.
  6. We will issue your letter of admission.
  7. You take part in our introductory week and then you're ready to go!
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