SRH University

Our research projects in the field of communication, media & marketing

Current projects

Ein modernes Logo mit den Buchstaben "k" und "g", ergänzt durch ein "&"-Symbol. Die Farben sind Blau, Grün, Orange und Gelb, was dem Design einen frischen und zeitgemäßen Look verleiht.

Know & Grow: Education - self-management - empowerment for children and young people with rare chronic metabolic diseases

Know & Grow is a cooperation project between Charité-Universitätsmedizin Berlin and SRH University of Applied Sciences Heidelberg, Campus Berlin, which has been running since the beginning of 2022. The aim of the project is to develop...

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A group of students is sitting in a modern classroom. Two women are laughing and chatting, while a third woman is working on her laptop. Other students in the background are busy with their laptops and notes.

BoG

The Brain on Game - Biological Reactions, Motivation and Emotion in Gaming and Conventional Games

In this project, test subjects are analysed while playing board games and digital games. We record emotions and motivation, as well as physiological reactions such as heart rate activity and electrodermal activity...

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Eine Gruppe von Menschen steht um einen Tisch, der mit verschiedenen Brettspielen und Spielmaterialien bedeckt ist. Sie lächeln und posieren für das Foto in einem hellen Raum.

QUANTista

Development of target group-specific variants of a board game for teaching quantum technologies

Development of target group-specific variants of a board game to teach quantum technologies. Playing is a primal phenomenon of man, life and nature. Quantum physics describes phenomena...

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Schwarze Buchstaben in verschiedenen Schriftarten und Größen sind chaotisch auf einem weißen Hintergrund angeordnet, was eine dynamische und abstrakte Komposition ergibt.

Writing the future

Using the didactic format “Booksprints” as an example, the project explores how future skills, such as literary communication skills and team skills, can be promoted in a curriculum-integrated way and develops principles for evaluating them...

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Completed projects

Visitors interact with interactive displays in an exhibition that visually presents data and information. The walls are adorned with graphics and timelines from 2022 and earlier.

MIRKKOMM

Optimisation of risk and crisis communication for governments, authorities and healthcare organisations

The risk and crisis communication of governments, authorities and organisations, journalism and social media players is analysed using the example of the corona pandemic. Insights into this are developed...

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Buchcover mit dem Titel "BookSprints in der Hochschullehre". Es zeigt verschiedene Zahnräder und Symbole, die Zusammenarbeit und kreatives Schreiben im Team symbolisieren. Untertitel: "Schreiben lernen im Team".

SPRint

Writing, publishing, reflecting integrated into subject teaching through booksprints

A booksprint is a format for the collaborative writing of texts, usually specialist books and articles. In booksprints at the university, students write a text for a real audience, e.g. a research article or a popular science article, together in one week with different...

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