SRH University
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Professor

Prof. Dr. habil. Brigitte Biehl

Professor of Media and Communication Management

E-Mail: [email protected]
Phone: +49 30 51 56 50 908
About me

About me

since 2026

Academic School Representative International Affairs – School of Arts, Information and Media

2016 - Present 

Professor at SRH University of Applied Sciences Heidelberg, Campus Berlin

Head of Studies

Director of Institute

Function

  • Academic School Representative International Affairs – School of Arts, Information and Media

 

12/2024

Postdoctoral Qualification (venia legendi for Business Studies, esp. Management, Leadership and Organization Studies) | FernUniversität in Hagen, Faculty for Business Administration and Economics 

6/2022-12/2024

Researcher |FernUniversität in Hagen at the Chair for Leadership 

Co-Lead of Research Project “Digital Leadership and Gender” |Research Institute Arbeit – Bildung – Digitalisierung FernUniversität in Hagen

10/2021 – 5/2022 

Guest Professor Gender in Leadership | FernUniversität in Hagen

12/2017       

Visiting Professor |PSL Université Paris Dauphine, DRM Dauphine Recherches en Management MOST, Paris

2012-2016    

Professor for Public Relations, Journalism and Business Studies; Head of Studies B.A. Kommunikationsmanagement |BSP Business & Law School Berlin 

2013-2014

Lecturer in Marketing |University of Essex, Essex Business School, Colchester, UK

2010-2013   

Aberystwyth University, School of Management and Business, Wales, UK Visiting Researcher; other work; maternity leave 

2007-2010   

Postgraduate Certificate for Teaching in Higher Education | Aberystwyth University

2007-2010   

Lecturer in Marketing |Aberystwyth University, School of Management and Business, Wales, UK 

2008-today            

Teaching seminars |Universität für angewandte Kunst Wien; Alanus Hochschule; Goethe-Universität Frankfurt; Leibniz Universität Hannover; MSH Medical School Hamburg; ICN Business School ARTEM

2007

Dr. phil |Goethe-Universität Frankfurt am Main

2006

Consultant | Ketchum Pleon, Frankfurt am Main

1998-2004

M.A. Theatre, Film and Media Studies, Business Studies |Goethe-University Frankfurt am Main; Université Paris X Nanterre; University of Wales, Aberystwyth

 

Awards

  • Management Learning Best Paper Award (2023) 
  • Teaching Award “Goldene WiWi-Eule” (2023) (Student Council of Faculty for Business Administration and Ecnomics, FernUniversität in Hagen. Best Master Elective (on future-oriented leadership with Prof. Dr. Jürgen Weibler, Dr. Jürgen Deeg, Dr. Sigrid Endres) 
  • Research Award of SRH Berlin (2021) 
  • Albert-Oeckl-Award of German Public Relations Association DPRG (2004) 
  • Rotary-Award Karlsruhe Schloss (1998) 

Research areas

  • Leadership development (using creative methods, including learning through films and TV series)
  •  Digital leadership
  • Leadership and gender
  • Strategic management, strategy-as-practice
  • CEO communication
  • Aesthetics and business
  • Marketing and atmospheres

 

Memberships 

  • Brain City (Ambassador)
  • Fellow of The Higher Education Academy (UK)
  • EGOS European Group of Organizational Studies
  • InVisio International Network for Visual Studies in Organizations
  • AACORN – The Arts, Aesthetics, Creativity and Organisations Research Network
  • ELIA Art Schools
  • BAM British Academy of Management (2007-2010)
  • Macromarketing Society (2006-2010)

EWMD European Women’s Management Development (Gruppe Rhein-Main 2002-2006; Berlin Brandenburg 2021-2022)

Excerpt

I have contributed to these publications



Books

Biehl, B. (2024) Leadership Lessons from The Kardashians: Bodies, Emotions, Success. Bingley: Emerald. 

Biehl, B. (2023) Gender und Leadership. Wiesbaden: Springer. 

Biehl, B. (2021) Leadership in Game of Thrones. London: Palgrave Macmillan. 

Biehl, B. (2020) Management in der Kreativwirtschaft. Wiesbaden: Springer. 

Biehl-Missal, B. (2011) Wirtschaftsästhetik. Wiesbaden: Gabler.

 

Peer-reviewed journal articles

Biehl, B. (2026) Leadership development with reality TV: Identity work with the Kardashians, Culture & Organizationhttps://doi.org/10.1080/14759551.2026.2617280  

Biehl, B. (2025) „What the actual f*ck“: Affektive Lernprozesse in der Identitätsarbeit im Bereich Führung mit TV-Serien, merzWissenschaft MEDIEN + ERZIEHUNG 69(6): 146-158. https://doi.org/10.21240/merz/2025.6.12 

Biehl, B. (2025) Gender und Digitales Arbeiten: Skizzen und Tagebücher als künstlerische Forschungsmethoden. ZDfm Zeitschrift für Diversitätsforschung und -management (2): 229-234. https://doi.org./10.3224/zdfm.v10i2.12 

Weibler, J., Biehl, B. & Jenke, C. (2024) „Und virtuell sind wir alle gleich!“: Herausforderungen und Chancen für eine gendergerechte digitale Führung. zfo Zeitschrift Führung + Organisation 6: 371-376.

Biehl, B. & Schönfeld, K. (2023) Writing differently with film: An animated video on gender, language and leadership. Gender, Work & Organization 30(5): 1611-1630. 

Biehl, B. (2022) The diva, la Traviata, the gendered spectacle: Marina Abramović’s ‘7 Deaths of Maria Callas’. Business Ethics Quarterly 32(4):681-685.

Biehl, B. (2023) ‘Dracarys’ for all: TV series and experiential learning. Management Learning 54(2):129-151. 

Biehl, B. (2019) ‘In the mix’: Relational leadership explored through an analysis of techno DJs and dancers. Leadership 15(3): 339-359 

Biehl-Missal, B. & Saren, M. (2012) Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices. Journal of Macromarketing 32(2): 168-180.

Biehl-Missal, B. (2011) Business is Show Business. Management Presentations as Performance. Journal of Management Studies 48(3): 619-645.

 

Keynote speeches

Kolo, K. & Biehl, B. (2024) Co-Creation Workshop (with choreographic methods). FernUniversität in Hagen, Campus Berlin, 22.11. 

Von Heydenaber, C., Biehl, B., Lipski, R., Flöter, B, Kardum, T. (2024) Innovation or Imitation: AI as Muse, Mimic, or Mastermind for Machine Creativity? KI Park e.V. – das Innovationsökosystem für Künstliche Intelligenz, Berlin, 16.5.

Biehl, B. (2019) Dance in New Areas: Integrating dance methods into businesses and management for personal and leadership development. G-ACE International Conference, “Organization and Management for Dance”, Sangmyung Art Center, Seoul, Südkorea, 24.5.

Biehl, B. (2018) Dance and Leadership: How leaders and followers relate and influence each other, Leading and Facilitating within Practice Development in Healthcare, Enhancing Practice Conference 2018, Basel, Schweiz, 22.8.

Biehl, B. (2017) Aesthetic Work and Atmospheres: Architecture in the World of Arts and in Commerce, Zhejiang University, Faculty of Media and Cross-Cultural Communication, Hangzhou, China, 21.9.

 

The complete list of publications can be found here!