Professor

Prof. Marcus Fischer

Head of Study Programme Interior Design & Scenopgraphy

E-Mail:	[email protected]
Phone:	+49 30 51 56 50 901

About me

2026 - Present

Head of Study Programme Interior Design & Scenopraphy, SRH University, AIM

2011 - 2026

Professor for Brand Management, SRH University, AIM (Berlin School of Design and Communication)

1999 - Present

Creative Direction/Consultant/Co-Founder, dan pearlman Markenarchitektur, Berlin

1998 - 1999

freelance Interior Architecture at medialpool, Berlin

1996 - 1998

freelance interior designer at Büro 213, Berlin

1992 - 1996

Interior Architecture studies, FH für Kunst und Design Hannover, Degree: Dipl. Ing. Interior Architecture

Various project publications by dan pearlman Markenarchitektur (1999 – present)

B.A. Kommunikationsdesign, Integrierte Kommunikation 2, Markenführung/Wissenschaftliches Kolloquium
B.A. Film & Motion Design, Integrierte Produktion 1, Markeninszenierung
B.A. Marketingkommunikation, Markenführung/Brand Management
M.A. Strategic Design, Theory 1 u. 2, Brand & Personality
M.A. Marketingkommunikation, Markenführung, Employee Brand Experience, Positionierungs-Workshop
Module 2) Techniques & Methods I + II
Module 4) Project I - V, Concept & Design
Module 1) Spatial Branding I + II

Increase of engagement through internal branding - employees become brand ambassadors
Communication in space - merging analogue, physical and multisensual brand experiences with digital experiences in augmented and virtual space
Collaboration with beamXR (dan pearlman group) and the Institute for Ludology (SRH Berlin)
Brands in Space: Translating brand identities into spatial experience formats