SRH University
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Professor

Prof. Ralf Kemmer

Professor for Campaign and Communication Planning

E-Mail: [email protected]
Phone: +49 30 51 56 50 - 903
About me

About me

Training

2000

  • Degree: Diplom-Medienberater (equivalent to a Master’s degree in Media Consulting), Technical University of Berlin (TU Berlin) Specialization: Psychology

1995

  • Commencement of Studies: Diplom-Medienberater (Media Consulting), Technical University of Berlin (TU Berlin)

1993

  • Commencement of Studies: Diplom-Psychologie (Psychology), Free University of Berlin (FU Berlin)

 

Career History

2017–Present

  • Managing Partner, GfF-Gesellschaft für Fehlerkultur UG

2014–Present

  • Professor of Campaign and Communication Planning, SRH University of Applied Sciences Heidelberg (Berlin Campus)

2014–Present

  • Independent Consultant & Strategist

2012–2014

  • Director of Brand Strategy, Eye Square Marktforschung GmbH (part of the Kantar Group)

2008–2011

  • Planning Director, Publicis Berlin & Member of the Executive Board, Publicis Groupe Worldwide

2006–2008

  • Independent Consultant & Strategist

2000–2014

  • Lecturer and Thesis Supervisor, Technical University of Berlin (TU Berlin), Media Consulting Program
  • Adjunct Lecturer, Berliner Technische Kunstschule (BTK), Stuttgart Media University (HdM), and MHMK Macromedia University for Media and Communication

2000–2006

  • Managing Partner, Advertising Agency siebzehn04 GmbH (formerly: cutup com)

1997–1998

  • Project Manager, Scholz & Friends, Hamburg
Awards, Prizes, and Scholarships

2010

  • Plakadiva 2010 (Gold): Best Transit Advertising (Beste Verkehrsmittelwerbung), Berliner Sparkasse "Giro" Campaign

2009

  • Out-of-Home Award 2009 (Gold): Berliner Sparkasse "Giro" Campaign
  • Politikaward 2009 (Shortlist): Campaigns by Political Institutions, SPD Brandenburg State Election Campaign

1999

  • 78th Annual Art Directors Club Award (New York): Merit Award, Popinger Website (Conception)
  • The IPPA Award for Design Excellence: Popinger Website
  • Cannes Lions: Cyber Lions Shortlist, Popinger Website

1998

  • SFMoMA Permanent Collection: San Francisco Museum of Modern Art, Popinger Website

Additional Credentials / Miscellaneous

  • Certified IHK Instructor: Marketing Communications Manager (Kaufmann/-frau für Marketingkommunikation)
Excerpt

I have contributed to these publications


Publications

  • 2020      Erfolgreich Scheitern lernen, Kemmer 2020, in: Macht der Ideen, Hrsg. Hüther/Weiland/Rummel, Econ
  • 2018      Bewusste Fehlerkultur als Erfolgsfaktor für Unternehmen, Kemmer/Zahn 2018, in: Arbeitswelt der Zukunft, Hrsg. Fortmann/Kolocek, SpringerGabler
  • 2017      Das Erwachen der Bots. Aktuelle und zukünftige Herausforderungen der Servicekommunikation. Lehning/Kemmer 4/2017, Marketing Review St. Gallen
  • 2016-2018 Marktanalyse, Findings, Real Estate Brand Book, Ranking des Markenpotenzial von Unternehmen aus der Immobilienbranche. Ausgaben: 2016, 2017, 2018


Exhibitions / Trade Shows / Plenary Lectures

2015–2023

  • Keynote Speaker & Panel Curator/Moderator: Zukunft Personal (HR Trade Fair), Topic: "Corporate Error Culture" (Fehlerkultur), New Work Stage. Cologne.

2020

  • Night Talk Panelist: "Living with Crisis, Learning from Crisis" (Mit der Krise leben, aus der Krise lernen), hosted by BAMS / DIHK (Association of German Chambers of Commerce and Industry).

2019

  • Curator: beyond bauhaus – International Innovation Competition and Exhibition, celebrating 100 Years of Bauhaus.

2018

  • Keynote Speaker & Workshop Leader: "Corporate Error Culture", Event: New Work Experience 2018 (An initiative by XING). Hamburg.