SRH University
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Professor

Prof. Dr. Dr. Alexander J. Wulf

Professor of Law and Economics

E-Mail: [email protected]
Phone: +49 30 51 56 50 941
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About me

About me

My research uses empirical methods to study the economic and social effects of law and legal institutions, with a focus on digital markets, consumer and contract law, the regulation of artificial intelligence, and institutional design, including questions of access and equal treatment.

Scholar-in-Residence at the University of California, Berkeley, Department of Gender & Women’s Studies, Institute for Gender and Sexuality Research; project on LGBTQ+ visibility, inclusion, and institutionalization in U.S. higher education.

Visiting Scholar at the University of Helsinki, Faculty of Law, Legal Tech Lab

Visiting scholar at the University of Oxford, Centre for Socio-Legal Studies

SRH University of Applied Sciences, Teaching Excellence Awards

SRH University of Applied Sciences Heidelberg, Research Excellence Awards

Visiting professor at Kyoto University

The climate change skeptics. Argumentation patterns and psychosocial backgrounds, funded by the German Federal Environmental Foundation (DBU), together with Prof. Dr. Dieter Flader

Visiting scholar, University of California, Berkeley, Center for the Study of Law & Society

Doctor of Economics (Dr. rer. pol.) at the University of Siegen

Honorary Commercial Judge at the Berlin Regional Court

The ABC of Online Disclosure Duties. Towards Better Informed Consumers, funded by DFG Germany

Lecturer at the Bucerius Law School

SRH University of Applied Sciences Heidelberg, Research Excellence Awards

Visiting professor at the West Bengal National University of Juridical Sciences, Calcutta

Research associate at the University of Hamburg, Institute of Law and Economics

Professor of Law and Economics (since 2023, previously Professor of Business Law), SRH University of Applied Sciences Heidelberg, Campus Berlin; Academic Director of the Institute for Law, Society and Economics.

SRH University of Applied Sciences, Teaching Excellence Awards

Association of scholarship holders and alumni of the Naumann Foundation, prize for dissertation

Doctor of Law (Dr. iur.) at the Bucerius Law School

Research associate at the University of Oxford, Institute of European and Comparative Law

Visiting scholar at Kyoto University, Global Center of Excellence

London School of Economics, Master of Science in Social Research Methods

Bucerius Law School / WHU - Otto Beisheim School of Management, Master of Law and Business

B.A. Business Administration, SRH Hochschule Berlin

Excerpt

I have contributed to these publications


Books

  • Wulf, A. J. Bedeutung des Wirtschaftsrechts für die volkswirtschaftliche Entwicklung. Perspektiven der ökonomischen Analyse, Wiesbaden: Springer, 2018, 1-239. DOI: doi.org/10.1007/978-3-658-22034-1.
  • Wulf, A. J. Institutional Competition between Optional Codes in European Contract Law. A Theoretical and Empirical Analysis. Wiesbaden: Springer, 2014, 1-328. DOI: doi.org/10.1007/978-3-658-05801-2.
  • Wulf, A. J. Brauchen Innovationen Schutzrechte? Eine Untersuchung am Beispiel der Modeindustrie. Berlin: Logos, 2006, 1-64.


Journal Articles

  • Wulf, A. J. & Metzner, H. "The Acceptance of LGBTQ+ Persons in Academia. Empirical Evidence from Germany", Social Sciences, 15, 2026 (1), Art. 18, 1-17. DOI: https://doi.org/10.3390/socsci15010018.
  • Häseler, S. & Wulf, A. J. "Promoting Real-Time Electricity Tariffs for more Demand Response from German Households. A Review of Four Policy Options", Energy, Sustainability and Society, 14, 2024 (59), 1-12. DOI: https://doi.org/10.1186/s13705-024-00490-z.
  • Häseler, S. & Wulf, A. J. "Flexibilisierung des Stromverbrauchs von Haushalten. Regulierungsoptionen", InfrastrukturRecht, 21, 2024 (5), 113-136.
  • Wulf, A. J. & Seizov, O. "'Please understand we cannot provide further information'. Evaluating Content and Transparency of GDPR-Mandated AI Disclosures", AI & Society, 39, 2024 (1), 235-256. DOI: https://doi.org/10.1007/s00146-022-01424-z.
  • Luzak, J., Wulf, A. J., Seizov, O., Loos, M. and Junuzović, M. "The ABC of Online Consumer Disclosure Duties. Improving Transparency and Legal Certainty in Europe", Journal of Consumer Policy, 46, 2023, 307-333. DOI: https://doi.org/10.1007/s10603-023-09543-w.
  • Wulf, A. J. & Seizov, O. "How to Improve Consumers’ Understanding of Online Legal Information. Insights from a Behavioral Experiment", European Journal of Law and Economics, 56, 2023, 559-584. DOI: https://doi.org/10.1007/s10657-022-09755-4.
  • Schäfer, H.-B. & Wulf, A. J. "Premature Repayment of Fixed Interest Mortgage Loans without Compensation. A Case of Misguided Consumer Protection in the EU", European Journal of Law and Economics, 53, 2022, 175-208. DOI: https://doi.org/10.1007/s10657-021-09719-0.
  • Wulf, A. J. & Seizov, O. "Die Transparenz rechtlicher Verbraucherinformationen im Internet. Eine empirische Studie über die wichtigsten Stakeholder", Verbraucher und Recht, 2021 (10), 363-371.
  • Dwivedi, V., Norta, A., Wulf, A. J., Leiding, B., Saxena, S. and Udokwu, C. "A Formal Specification Smart-Contract Language for Legally Binding Decentralized Autonomous Organizations", IEEE Access, 9, 2021, 76069-76082. DOI: https://doi.org/10.1109/access.2021.3081926.
  • Seizov, O., & Wulf, A. J. "Communicating Legal Information to Online Customers Transparently. A Multidisciplinary Multistakeholderist Perspective", Journal of International Consumer Marketing, 33, 2021 (2), 159-177. DOI: https://doi.org/10.1080/08961530.2020.1742841.
  • Seizov, O. & Wulf, A. J. "Information Transparency Requirements in Indian Contract Law and their Application in E-Commerce. Results from an Empirical Survey", Journal of Indian Law and Society, 12 (1), 2021, 64-84.
  • Wulf, A. J. & Seizov, O. "The Principle of Transparency in Practice. How Different Groups of Stakeholders View EU Online Information Obligations", European Review of Private Law, 28, 2020 (5), 1065-1092. DOI: https://doi.org/10.54648/erpl2020063.
  • Wulf, A. J. & Seizov, O. "Artificial Intelligence and Transparency. A Blueprint for Improving the Regulation of AI Applications in the EU", European Business Law Review, 31, 2020 (4), 611-640. DOI: https://doi.org/10.54648/eulr2020024.
  • Wulf, A. J. "Participatory Legal Forms for Public Enterprises. How a Group of Affiliated Public Service Organisations can help to Overcome Legal and Institutional Obstacles", Journal of Participation and Employee Ownership, 3, 2020 (1), 51-65. Earlier German version published as part of: Wulf, A. J. Bedeutung des Wirtschaftsrechts für die volkswirtschaftliche Entwicklung. Perspektiven der ökonomischen Analyse. Wiesbaden: Springer, 2018, 127-174. DOI: https://doi.org/10.1108/jpeo-05-2019-0011 (journal article); https://doi.org/10.1007/978-3-658-22034-1_4 (German version).
  • Voigt, S. & Wulf, A. J. "What Makes Prosecutors Independent? Analysing the Institutional Determinants of Prosecutorial Independence", Journal of Institutional Economics, 15, 2019 (1), 99-120. DOI: https://doi.org/10.1017/s1744137417000212.
  • Seizov, O., Wulf, A. J. and Luzak, J. "The Transparent Trap. A Multidisciplinary Perspective on the Design of Transparent Online Disclosures in the EU", Journal of Consumer Policy, 42, 2019 (1), 149-173. DOI: https://doi.org/10.1007/s10603-018-9393-0.
  • Wulf, A. J. "Insights from the German Codification Debate between Thibaut and Savigny for a Uniform Indian Civil Code", Journal of the Indian Law Institute, 60, 2018 (2), 121-136.
  • Babaoglu, B. & Wulf, A. J. "Decriminalizing the Issuance of Bad Checks in Turkey. An Analysis of the Effects of Changes in Penalties", European Journal of Law and Economics, 42, 2016 (1), 5-23. DOI: https://doi.org/10.1007/s10657-015-9502-3.
  • Wulf, A. J. "Law as Part of Managerial Skills. Reform Proposals for Teaching Law to Business Administration and Economics Students", Asian Journal of Legal Education, 3, 2016 (2), 1-15. German version published in: Zeitschrift für Didaktik der Rechtswissenschaft, 2, 2015 (1), 20-40. DOI: https://doi.org/10.1177/2322005816640323 (English version); https://doi.org/10.5771/2196-7261-2015-1-20 (German version).
  • Wulf, A. J. "The Contribution of Empirical Research to Law", Journal Jurisprudence, 29, 2016, 29-49.
  • Schäfer, H.-B. & Wulf, A. J. "Jurists, Clerics and Merchants. The Rise of Learned Law in Medieval Europe and its Impact on Economic Growth", Journal of Empirical Legal Studies, 11, 2014 (2), 266-300. DOI: https://doi.org/10.1111/jels.12041. German version published in: Bucerius Law Journal, 2014 (1), 52-70, Spanish version published in: Criterio Jurídico, 15, 2015 (1), 105-167.
  • Wulf, A. J. "Institutional Competition of Optional Codes in European Contract Law", European Journal of Law and Economics, 38, 2014 (1), 139-162. DOI: https://doi.org/10.1007/s10657-014-9439-y.
  • Wulf, A. J. "Well-Being and Risk-Taking Behaviour. A Case Study of Employee Well-Being Policies in Corporate Japan", Paragrana, 22, 2013 (1), 293-306. DOI: https://doi.org/10.1524/para.2013.22.1.293.


Book Chapters

  • Wulf, A. J. "Die Akzeptanz von LSBTIQ*-Personen in der deutschen Wissenschaft" (German translation and reprint of "The Acceptance of LGBTQ+ Persons in Academia. Empirical Evidence from Germany", see above), in: Feddersen, J., Nicolaysen, R., Amelung, T. R. and Jungmayr Miguel, J. (eds.). Jahrbuch Sexualitäten 2026. Göttingen: Wallstein Verlag, 2026, forthcoming. Pages 171-197. DOI: https://doi.org/10.5771/9783835393592-171.
  • Seizov, O. & Wulf, A. J. "The Disclosure Backlash. On Information Transparency’s Role in Effective Contractual Management", in: Eichhorn, B. and Schuhmann, R. (eds.). Contractual Management. Managing Through Contracts. Berlin et al.: Springer, 2019, 57-85. DOI: https://doi.org/10.1007/978-3-662-58482-8_2.
  • Wulf, A. J. "Who would Use the Common European Sales Law? An Empirical Analysis of Consumer Cross-Border Contracts in the European Internal Market", in: Bełdowski, J., Metelska-Szaniawska, K. and Visscher, L. (eds.). Polish Yearbook of Law & Economics. Warsaw: C. H. Beck, 2016, 31-50.
  • Wulf, A. J. "Führungsstile in Familienunternehmen. Wie rechtliche, ethische und kulturelle Normen die Risikoeinstellung von Managern prägen", in: Schultze-Seehof, D. and Winterberg, J. (eds.). Herausforderung Management. Heidelberg: Heidelberger Hochschulverlag, 2016, 32-48. Revised English version published in: Paragrana, 24, 2015 (1), 80-93. The English version appeared under the title "Uncertainty as a Challenge for Leadership", DOI: https://doi.org/10.1515/para-2015-0008.
  • Wulf, A. J. "Privatizing Law-Making. An Economic Analysis of Non-Governmental Law-Making in the Field of Contract Law", in: Knoke, M. and Merk, J. et al. (eds.). Das Publicness-Puzzle. Öffentliche Aufgabenerfüllung zwischen Staat und Markt. Berlin: BWV, 2014, 401-410.
  • Wulf, A. J. "Empirical Analysis", in: Backhaus, J. (ed.). Encyclopedia of Law and Economics. Berlin: Springer, 2014, 1-8. DOI: https://doi.org/10.1007/978-1-4614-7883-6_161-1.
  • Wulf, A. J. "A Comparative Approach to the Protection of Fashion Innovations" in: Sen, S. (ed.). The Fashion Industry. Emerging Trends and Issues. Hyderabad: ICFAI University Press, 2008, 74-100.