Luis founded his image brewery while studying Media and Communication Management (MuK) in 2019, making him one of the "old hands" at the start-up institute. "In line with our CORE study model, which aims to make the course content directly applicable in practice, I was able to realise my personal potential here early on," explains Luis. Prof Dr Alexander Häntzschel has always been very supportive. The Bildbrauerei offers photography and video production, has its own podcast studio and a television studio that would be the envy of many a TV station. "It's the biggest studio in the entire Rhine-Neckar region," reveals Luis. Time and again, he brings MuKler into his team of 16 people. "We want to prove that Heidelberg is also a media city." He is self-confident, the spirit that hangs around here.