But our minds are also very linguistically adept: Clara introduces us to her German1 programme. She even gave up her job as a German teacher to do this: "I didn't learn anything new at school and only reached a limited number of people." On her platform and via social media, she now reaches thousands of people who want to learn German as a foreign language. Clara has gone from teacher to influencer and is proud to have 750,000 followers of her German courses. A student at SRH University Heidelberg supports her in this endeavour. She is studying media and communication management and helps with editing the video material, for example. "She thinks and works with me all the way," says Clara happily. She also appreciates the opportunities for cooperation within the company and has already worked with other start-ups.