First the Bachelor International Business, now the Master Entrepreneurship at the Mobile University: Alex planned from the outset to combine entrepreneurship and studying. "That's exactly why I came to SRH," he says, explaining his choice of degree programme. "And it's working out brilliantly!" The Smatched app invites 15-24-year-olds in particular to take part in political surveys or market research. In return, they receive virtual currencies such as an Amazon voucher. "We now have over 18,000 users and currently 11 employees," Alex reports proudly. Without ambition, perseverance and belief in himself, he would never have been able to achieve this success, he says: "But you also have to be able to see failure as an opportunity."