It's stylish here too: Daniel and Artem sit in the advertising press at wooden desks that Daniel built himself. Before studying entrepreneurship at MU, he studied wood trade. Sometimes the mind takes a few detours... The SEO agency ensures that its clients can optimise the positioning of their website. Daniel is writing his master's thesis on his own company, thus killing two birds with one stone: "This strategy allows me to combine theory and practice perfectly," he says. He attends his online lectures or gives presentations once or twice a month, while also working in the advertising press. "Controlling, HR, strategic planning - I can immediately apply what I learnt during my studies." He also already has an EXIST start-up grant in his pocket.