The B.A. in Advertising & Brand Design is your entry into the international creative industry. You will learn to understand and successfully address target groups, use text and images consciously and purposefully, and confidently design excellent communication for different media.
From market analysis, innovation development, strategic brand positioning and brand design to developing convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.
Berlin is a creative stage and an important location for the creative industries. It is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so you have the chance to get plenty of practical experience during your studies.
The excellent facilities at SRH University allow you to perfect your academic and design profile. You can test and implement your big ideas for brands and advertising campaigns in workshops, film and photo studios, and numerous other workspaces.
As a creative communication expert, you are just as much in demand in companies and organisations as in media and advertising agencies.
Career profiles:
In addition, the internationally recognised Bachelor of Arts degree gives you access to numerous postgraduate and Master's programmes.
In the B.A. Advertising & Brand Design programme at SRH University, you can expect exciting modules that will optimally prepare you for a career in the international creative industry. In the first semester, you will start with the basics of design and learn essential techniques in areas such as layout, typography and media design. You will delve deep into consumer psychology and communication science and learn how to reach target groups through creative and effective communication.
You will expand your knowledge of advertising strategies, media planning and brand design during your studies. Practical projects on topics such as advertising campaigns and brand strategies offer you realistic insights into the world of work. You will also deepen your skills in creativity techniques, copywriting and media design.
The 5th semester allows you to spend a semester abroad or do an internship to gain valuable international experience. Your final year of study prepares you intensively for your career entry. You will develop your portfolio, write your Bachelor's thesis and receive professional coaching for your career planning.
We will be happy to send you further information material, including the complete curriculum.
Design Theory
6Creative Strategies
6Typography
6Design Practice I
6Elective I
6Writing for Advertising
6Consumer + Advertising Psychology
6Communication and Media Sciences
6Advertising Strategies I
6Elective II
6Brand Design
6Project I
6Marketing
6Market Research I
6Elective III
6Brand Strategies
6Project II
6Advertising Strategies II
6Market Research II
6Start up Lab Module (Global)
6Internship/Study Abroad
24Free Project
6Design Practice II
6Advertising Film
6Design Lab
6Brand Spaces
6Marketing + Society
6Entrepreneurship
6Portfolio
6Preparation Thesis
6Thesis
12There is interest in intensive entertainment, but consumption of the media-format book is declining—the new generation is streaming.
The task is to develop a brand design for a media brand that communicates visually with the intended target group primarily through the design of book covers. Students design logos and layouts; the results are published in the brand design manual.
The English-language Advertising (B.A.) study programme uniquely combines advertising competence with communication strategy and design. Its contemporary orientation addresses the current demands on advertising strategies and design and enables students to start their careers in an international context.
Today, soft and social skills are crucial in addition to hard skills and expertise. That's why SRH University's innovative, successful, and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly to projects and your future career—for a clear competitive advantage.
Joost Alleblas
External lecturer for Scientific Writing & Media
e-mail: [email protected]
Andreas Deyle
External lecturer
e-mail: [email protected]
Harald Gasper
External lecturer for Digital Brand Experience, Advertising Strategies und Content Marketing
E-Mail: [email protected]
