
Using design and technology to move people, visualise messages and information, tell stories, expand realities, and change the environment - this is your professional future after completing the UX Design Bachelor's programme.
From 2026 also at the SRH Campus Stuttgart
From 2026 also at the SRH Campus Stuttgart
Thanks to your UX Design Bachelor's programme, you are able to analyse user needs in the context of digital product development and derive usage requirements.
You know how to professionally evaluate and manage the complex development of digital products during the individual stages of the design process.
Our User Experience Design programme also helps you become an expert in content strategy, ensuring long-term success in the digital marketing mix.
Apart from gaining a deep insight into the user-centric design of digital experiences, you know how to plan and produce high-quality content.
In addition, you get to strengthen your soft skills in projects and expand your horizons and expertise during your internship or semester abroad.
The User Experience Design and Content Creation programme prepares you for the requirements of product and self-development, usability and content production - especially with regard to aspects such as values, emotional digital design and cultural differences
With your degree in B.A. User Experience Design you will work as a
You can also work as a
The Bachelor's degree programme in User Experience Design and Content Creation provides comprehensive knowledge and skills in the areas of design, communication and media production. Students start with the basics of design and expand their knowledge through modules such as project management. Practical projects promote creative strategies and digital storytelling, while modules such as usability engineering and digital brand design offer in-depth insights.
There is a particular focus on user experience and creating content for different media formats, including social media, video and podcasts. Students will also learn methods of self-management and the application of technologies in interactive environments for VR/AR/MR. Other topics include the effects of artificial intelligence and media law.
In the 5th semester, students apply their knowledge in a free project and an internship or semester abroad. The programme concludes with a Bachelor's thesis in the field of user experience design. Overall, the programme prepares students to develop innovative solutions in the digital space and work successfully in the creative industry.
Foundations of Design I
5Foundations of Design I
5Project Management UX
5Communication Sciences
5Project I | Principles of human-machine interaction
5Design elective
5Human-Machine Interaction Technology I
5Service Design + Information Psychology
5Usability Engineering + Testing
5Media Sciences
5Project II | Creative Strategies and Digital Story Telling
5Design elective
5Market Research + Media Management
5Digital Brand Design I
5Digital Brand Design II
5Consumer Experience Design (CX) Workshop
5Project III | Brand Experience
5Design elective
5Content Creation I (Social Media)
5Content Creation II (video, audio, podcast)
5Personal branding + self-management
5Lab Project
5Project IV | Human Experience Design (Free Project)
5Design elective
5Internship or Study Abroad semester
20Free Project | User Experience Design
10Human-Machine Interaction Technology II
5Game Design I
5Interactive Enviroment / Spatial Design I for VR / AR / MR
5Interactive Enviroment / Spatial Design II for VR / AR / MR
5Implications of Artificial Intelligence + Future Studies
5Design elective
5Business Intelligence
5Entrepreneurship & Media Law - Design
5Preparation B.A. Thesis / Next Generation Development
5Scientific Colloquium
5BA Thesis | User Experience Design
10The exciting topic of UX design has gradually arrived in Germany and is more important than ever in today's digital world. Without user-centred design, a company can no longer compete. For this reason, companies are constantly on the lookout for new creative minds in the UX field. UX designers are involved in the creative development process from the very beginning and accompany the product all the way to the customer.
Today, soft and social skills are crucial in addition to hard skills and expertise. That's why SRH University's innovative, successful, and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly to projects and your future career—for a clear competitive advantage.