SRH University
Bachelor
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Your path to the future
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The Bachelor of Arts in Business Administration (B.A.) programme gave me a far-reaching and practical insight into the corporate world.
During the specialisation courses in marketing management, I was able to deepen and broaden my knowledge within my area of interest. This has helped me to define my professional goals and forms the basis of my Master's programme.
Prof. Dr Laurence Welford has always supported me in all key stages of my studies, even beyond the specialisation phase. This enabled me to implement my individual ideas and realise my plans.
The specialisation phase and collaboration with Prof. Dr Laurence Welford was formative for me and an essential part of my studies.
Your choice Fast Track or International Experience Track

We offer you the opportunity to complete your degree within 3 or 3.5 years and to organise it according to your wishes and plans. Choose between:

  • International Experience Track | Duration of study 3.5 years (7 semesters): Semester abroad/internship abroad (6 months) + career entry internship (14 weeks) included
  • Fast Track | duration of study 3 years (6 semesters): Career entry internship (14 weeks) included
Our CORE principle
The CORE principle describes a unique teaching model consisting of 5-week blocks that focuses on thematic emphasis, competency development, and interactive teaching methods. It was awarded the Genius Loci Prize in 2018.
Our CORE principle

From study straight into practice

In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.

Learn more about CORE
Your curriculum
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Your curriculum

This is what your degree programme looks like:

On the Bachelor's degree programme in Business Administration (BWL) with a specialisation in Marketing Management at SRH University Campus Heidelberg, you will acquire comprehensive business knowledge. The first semesters focus on fundamental topics such as business administration, accounting, mathematics and marketing. As you progress, you will deepen your knowledge in areas such as human resources, organisation, investment, financing and business law.

From the third year onwards, you will specialise in marketing management. Here you will learn how to get customers excited about products and build long-term brand loyalty. In practical projects, you will develop communication strategies for sales teams, plan new products and analyse marketing trends, for example. You will also deal intensively with global marketing, consumer behaviour and online marketing. Your degree programme concludes with an internship semester and the Bachelor's thesis, during which you will apply your theoretical knowledge in practice.

We will be happy to send you further information material. You will also find the complete curriculum there.

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Study plan

Your curriculum

6 Semester 180 ECTS
1st Semester

1st semester

  • Business Software

    6

  • Financial accounting

    6

  • Applied Business Mathematics

    6

  • Personnel & Organisation

    6

  • Business informatics

    6
2nd Semester

2nd semester

  • Marketing for the digital era

    6

  • Cost and activity accounting

    6

  • Procurement, Production & Logistics (BPL)

    6

  • Scientific work and research methods

    6

  • Fundamentals of financing: financial mathematics

    6
3rd Semester

3rd semester

  • Commercial law

    6

  • Strategic management

    6

  • Fundamentals of microeconomics

    6

  • Applied statistics

    6

  • Entrepreneurship and business simulation

    6
4th Semester

4th semester

  • Accounting

    6

  • Investment and financing

    6

  • Current developments in business and management

    6

  • Fundamentals of macroeconomics

    6

  • Tax theory

    6
5th Semester

5th semester

  • Marketing Management: "Strategy + Globalisation"

    6

  • Marketing Management: "Innovation + Digitalisation"

    6

  • Marketing Management: "Sales for Marketers"

    6

  • Internship

    12
6th Semester

6th semester

  • Internship

    12

  • Bachelor Colloquium

    6

  • Bachelor Thesis

    12
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Dual Degree Programme
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Dual Degree Programme

THINK BIG - Two degrees, two universities, two countries

Two degrees mean more career opportunities, a potentially higher starting salary and additional skills that are in high demand on the market. In a dual degree programme, you study at SRH University and at a partner university abroad. Graduates of the dual degree programme receive two academic degrees - one degree per country.

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Your lecturers and contact persons

Your contact

Costs

Smart financing

As a state-recognised, private university, SRH University is financed by tuition fees. This income goes towards equipping our campuses, providing services for our students and quality assurance. In this way, we ensure that you receive the best possible education under optimal study conditions.

Tuition fees

  • for EU/EEA students (incl. Western Balkans, Switzerland and Ukraine): €690 per month

The monthly fee remains the same for the entire period of study. The one-off enrolment fee is EUR 750.00.

If you come from a non-EEA country without a settlement permit, the enrolment fee is €1,000 - you must pay the tuition fees for one semester in advance. From the second semester onwards, payments for the remaining semesters are due four weeks before the start of each respective semester.

With the exception of any placement, aptitude or equivalency tests, no separate examination fees or similar are charged, not even for repeat examinations. This gives you maximum cost transparency during your studies.

BAföG, education funds and the Deutschlandstipendium scholarship offer support in realising your studies. You can find more information on financing your desired degree programme here.

About your financing options
Costs

Smart financing

As a state-recognised, private university, SRH University is financed by tuition fees. This income goes towards equipping our campuses, providing services for our students and quality assurance. In this way, we ensure that you receive the best possible education under optimal study conditions.

Tuition fees

  • for EU/EEA students (incl. Western Balkans, Switzerland and Ukraine): €750 per month

The monthly fee remains the same for the entire duration of your studies. The one-off enrolment fee is EUR 750.00.

If you come from a non-EEA country without a residence permit, the enrolment fee is €1,000 - you must pay the tuition fees for one semester in advance. From the second semester onwards, payments for the remaining semesters are due four weeks before the start of each respective semester.

With the exception of any placement, aptitude or equivalency tests, no separate examination fees or similar are charged, not even for repeat examinations. This gives you maximum cost transparency during your studies.

As a state-recognised, private university, SRH University is financed by tuition fees. This income goes towards equipping our campuses, providing services for our students and quality assurance. In this way, we ensure that you receive the best possible education under optimal study conditions.

Tuition fees

  • 690 € / month

The monthly fee remains the same for the entire duration of your studies. The one-off enrolment fee is EUR 750.00.

If you come from a non-EEA country without a residence permit, the enrolment fee is €1,000 - you must pay the tuition fees for one semester in advance. From the second semester onwards, payments for the remaining semesters are due six weeks before the end of the study period already paid for. Payments are to be made semester by semester.

With the exception of any placement, aptitude or equivalency tests, no separate examination fees or similar are charged, not even for repeat examinations. This gives you maximum cost transparency during your studies.

About your financing options

Admission requirements and application

Authorisation

You can apply at any time via our online portal with no obligation. We will then check your application documents.

To apply for the Bachelor's degree programme in Business Administration (BWL): Marketing Management at SRH University Campus Heidelberg , you will need

  • general higher education entrance qualification (Abitur), subject-restricted higher education entrance qualification (subject-restricted Abitur) or entrance qualification for universities of applied sciences
  • or at least two years of vocational training and at least three years of professional experience plus an aptitude test
  • Foreign applicants must provide proof of higher education entrance qualification in the form of certificates from previous training
  • sufficient knowledge of English (IELTS 6.5, TOEFL 80, Duolingo Certificate 110, PTE Academics 58 or comparable examination results)*
  • Successful selection procedure

If you come from abroad, you can be admitted,

  • if you can provide us with a university entrance qualification in the form of certificates from your previous education and sufficient knowledge of German (DSH or TestDaF exam) and if you have also successfully completed our selection procedure.

* If you don't meet the English criteria, you can take the ‘’SRH English Proficiency Certificate'' test. (More information here)

In the Business Administration degree programme, you start with a broad foundation course and only choose your specialisation in the second year. This gives you time to familiarise yourself with different subjects and find the right direction for your interests and goals. You apply for the general degree programme, which gives you maximum flexibility.

✉ Do you have any questions? Please get in touch with us!
Application process

We look forward to welcoming you to SRH University. This is what our application process looks like:

  1. Submit your online application via the SRH application portal
  2. If admission requirements are met, you will receive an invitation for the admissions interview*
  3. After a successful interview, you will receive an acceptance letter and the study contract
  4. Read thoroughly, sign and upload your study contract to your application account
  5. Reserve your study place by paying the enrolment fee within the guarantee period
  6. Receive your letter of admission
  7. Apply for a study visa should you require one (Who needs a visa)
  8. Pay your tuition fees as per your study contract
  9. Participate in Welcome Week and begin your studies 

*Please note that not all programmes require an interview, in some cases you may be asked to video record it or you may receive your letter of acceptance directly. 

Apply now!
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