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Business Administration degree programmes at SRH University

Here you’ll find the degree programmes offered by our SRH University within the field of Business Administration. Let yourself be inspired.

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Unleash your potential in the dynamic world of business and prepare for a successful career in various industries at SRH University. Our business administration degree programmes provide you with in-depth knowledge while gaining valuable practical experience.

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Business studies: Your career in business

  • In an increasingly globalised economy, studying business administration is of central importance
  • The relevance of a business administration degree is reflected in the high demand for qualified specialists who help companies to work efficiently and develop innovative solutions

Whether you want to work in a multinational corporation, a start-up or a non-profit organisation - the opportunities are almost limitless.

Study business administration
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Study business administration

These are your advantages

  • Business studies at SRH University without NC
  • Diverse content: management, marketing, finance, corporate governance
  • Development of analytical skills and strategic thinking
  • Practical projects, excursions and networking
  • Build of valuable contacts for the national and international job market
Starting point of your career

Our degree programmes in Business Administration

Do you want to get started in the Business Administration? We offer business administration programmes in German or English. You also have the option of choosing a specialisation for your business administration studies. Discover our diverse programmes and start your career in business!

Our Bachelor's degree programmes
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Bachelor of Arts

Business Administration - Marketing Management (specialisation)

Business Administration - Marketing Management (specialisation), B.A.

The Business Administration - Marketing Management degree programme teaches you practical marketing know-how and strengthens your personal skills.

About the programme
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Bachelor of Arts

International Business Administration (IBA)

International Business Administration (IBA), B.A.

Study International Business Administration and learn to understand global contexts and develop innovative management strategies.

About the programme
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Bachelor of Arts

IBA - Automotive Technology and Management (specialisation)

IBA - Automotive Technology and Management (specialisation), B.A.

Acquire sought-after skills in technology and management for the automotive industry during your studies and become a sought-after expert.

About the programme
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Bachelor of Arts

IBA - Business Psychology (specialisation)

IBA - Business Psychology (specialisation), B.A.

Learn management fundamentals for global organisations, understand human motivation and ensure effective staff selection and satisfaction.

About the programme
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Bachelor of Arts

IBA - Digital Business & E-Commerce (specialisation)

IBA - Digital Business & E-Commerce (specialisation), B.A.

Shape the digital future! Start your journey with our Bachelor's degree in Digital Business & E-Commerce and develop innovative business models.

About the programme
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Bachelor of Arts

IBA - Digital Marketing (specialisation)

IBA - Digital Marketing (specialisation), B.A.

Learn to scale international brands and make informed business decisions with our Bachelor in Digital Marketing.

About the programme
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Bachelor of Arts

IBA - Financial Management (specialisation)

IBA - Financial Management (specialisation), B.A.

Study Financial Management and gain in-depth knowledge in the fields of finance, accounting and controlling!

About the programme
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Bachelor of Arts

IBA - Healthcare Management (specialisation)

IBA - Healthcare Management (specialisation), B.A.

Are you interested in business and healthcare? Then our practice-oriented Healthcare Management degree programme is the right choice for you!

About the programme
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Bachelor of Arts

IBA - Human Resource Management (specialisation)

IBA - Human Resource Management (specialisation), B.A.

In Human Resource Management, you will learn how to find, promote and optimally utilise talent in order to ensure the success of a company.

About the programme
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Bachelor of Arts

IBA - Real Estate Industry (specialisation)

IBA - Real Estate Management (specialisation), B.A.

Start your career in property management, asset management or property financing - with our degree in Real Estate Management.

About the programme
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Bachelor of Arts

IBA - International Marketing Management (specialisation)

IBA - International Marketing Management (specialisation), B.A.

Discover the International Marketing Management degree programme: learn how marketing experts convince customers and gain practical knowledge.

About the programme
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Bachelor of Arts

IBA - Marketing Management (specialisation)

IBA - Marketing Management (specialisation), B.A.

In the Marketing Management degree programme, you will acquire practical marketing knowledge and develop your personal strengths at the same time.

About the programme
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Bachelor of Arts

IBA - Supply Chain Management (specialisation)

IBA - Supply Chain Management (specialisation), B.A.

With the B.A. in Supply Chain Management, you will become an expert in supply chains, acquire management and logistics knowledge and strengthen your soft skills.

About the programme
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Bachelor of Arts

Law, Economics and Governance

Law, Economics and Governance, B.A.

Start your Law, Economics and Governance degree programme: find out how law, economics and politics interact and learn how to shape global challenges responsibly.

About the programme
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Bachelor of Engineering

Business Engineering

Business Engineering, B.Eng.

With the Business Engineering degree programme, we prepare you optimally for essential interface functions between business and technology.

About the programme
Our Master's degree programmes
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Master of Arts

Global Business and Leadership

Global Business and Leadership, M.A.

The Global Business Leadership Master's programme prepares you for a career in management.

About the programme
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Master of Arts

International Business and Leadership

International Business and Leadership, M.A.

Would you like to help shape the future of companies worldwide? Our Master's degree programme in International Business and Leadership is ideal for you.

About the programme
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Master of Arts

International Management

International Management, M.A.

Paris, Dublin, Shanghai, New Orleans! Live in Berlin or in up to three cities and receive a second international Master's degree.

About the programme
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Master of Science

Supply Chain Management - Digital Supply Chain Management

Supply Chain Management - Digital Supply Chain Management, M.Sc.

Our Digital Supply Chain Management (M.Sc.) provides you with the tools to develop innovative digital solutions for global supply chains.

About the programme
Our MBAS
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Executive Master of Business Administration

Executive MBA General Management

Executive MBA General Management, EMBA

The Executive MBA prepares you for the next step in your career. Strengthen your management & intercultural skills and lead global teams.

About the programme
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Master of Business Administration

General Management

General Management, MBA

Broaden your management horizons with our General Management MBA! Gain in-depth management knowledge and develop sustainable strategies.

About the programme
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Master of Business Administration

Healthcare Management

Healthcare Management, MBA

Help shape the healthcare sector! Our MBA Healthcare Management prepares you for challenging activities in global healthcare management.

About the programme

8 reasons for your future with us

SRH University is about more than just theory - your personal development takes centre stage here. We accompany you on a study programme that fits your life plan and strengthens your potential.

At SRH University, it’s about more than just theory. Here, your personal development takes centre stage. We support you throughout your studies that are tailored to your life plan and designed to enhance your potential.

SRH University is more than just a place to learn - It’s a true “place to be and to become.” With 18 modern campuses in vibrant cities across Germany, you have the opportunity to become part of a dynamic and international student community.

Are you looking for a way to combine your studies with your professional life? At SRH University, you’ll find dual study programmes that make it possible. Our strong connections with the business world open many doors for you, no matter your field of study.

At SRH University, you’ll meet students from over 120 countries, fostering a vibrant exchange of ideas and perspectives. This diversity plays a central role in your education. Here, you’ll find a supportive environment that promotes your individual development.

SRH University actively supports your entry into the job market. With valuable connections and practical insights, we help you establish your career. Thanks to close partnerships and flexible study formats, we bring companies directly into your studies.

At SRH, you’re not only part of excellent study programmes but also a diverse network. Our alumni community connects you with former students, providing valuable insights and contacts that will support your professional journey well beyond your studies.

From Bachelor’s and Master’s programmes to postdoctoral qualifications and further training, we offer you a wide range of opportunities to develop your skills and expand your knowledge in a targeted manner.

With SRH University of Applied Sciences Heidelberg, you choose flexibility and a learning approach that focuses on your life aspirations and personal goals. Together, we create the space for you to turn your visions into reality.

Our CORE principle
The CORE principle describes a unique teaching model consisting of 5-week blocks that focus on 1-2 topics. It promotes skill development and employs interactive teaching methods. Awarded the Genius Loci Award in 2018.
Our CORE principle

From study straight into practice

In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.

Learn more about CORE

Our testimonial from the field of business administration

Studying at SRH enabled me to gain experience as an entrepreneur and self-employed person while studying. I was also encouraged and supported by a competent environment, which was further emphasised by the small classes. As I was in close contact with the lecturers, I was able to contact them directly if I had any questions.
Florian Buck, Alumnus International Business Administration

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