The new SRH University campus in Berlin sets standards in architecture, brand staging and learning environment.
Berlin, 15 October 2025 – SRH Campus Berlin wins the prestigious German Design Award 2026. This award recognises innovative designs and consistent brand presentations in space. The new campus combines modern architecture, functional learning environments and a clear brand identity that supports the learning and teaching of over 3,000 students.
The campus illustrates the results of consistent SRH brand development, which is implemented at all brand touchpoints. As part of the ‘brand in space’ concept, materials, colours and shapes, furniture types, surfaces and design elements are defined consistently and interpreted spatially. The leitmotif ‘Common path – learning and teaching’ is also reflected in the design, strengthening the recognisability of the SRH brand.
Located directly on the waterfront and in close proximity to Berlin's Ringbahn railway line, the campus offers modern and functional facilities covering approximately 12,000 square metres. The well-thought-out interior design creates an inspiring learning and working environment that promotes student development while also unmistakably showcasing the SRH brand.
Young people from over 120 countries study on campus. Through their social media activities, they have made a significant contribution to ensuring that the Marke-im-Raum concept is also recognised internationally and that SRH University is visible worldwide.
‘We are delighted to receive the German Design Award. For us, the new Berlin campus is more than just a place of learning – it creates an environment in which students can actively shape their future, in line with our motto “Design your Future”,’ says Dr Thorsten Bagschik, Managing Director of SRH University. ‘Architecture, interior design and brand staging combine functionality and inspiration and bring learning to life. The campus thus becomes a visible expression of what we stand for at SRH University: innovative education that empowers students to realise their potential.’
Since 2021, the Berlin-based creative agency dan pearlman has been supporting SRH University in the area of ‘brand in space’. The ‘brand in space’ concept for future-oriented learning and working was conceived, planned and implemented by the dan pearlman brand architects under the direction of Prof. Marcus Fischer. In synergy with dan pearlman's ‘brand in space’ concept, Steelcase supported SRH in developing open and agile spaces that promote community and innovation – from flexible seminar rooms to inviting meeting areas.
"The collaboration with dan pearlman and Steelcase was a key factor in the success of the new campus design. With their expertise in brand and experience architecture, they have created spaces that bring the values and identity of SRH University to life and inspire students. From the initial idea to implementation, vision, design and functionality were harmoniously combined. The German Design Award is therefore also a recognition of this joint commitment," said Dr Thorsten Bagschik.
The German Design Award is one of the most prestigious design awards and honours innovative projects that demonstrate outstanding design quality and creative excellence. The award for the SRH Campus Berlin shows how consistent brand building, creative interior design and lived internationalism can be effectively combined. The award ceremony will take place on 6 February 2026 in Frankfurt am Main. Further information can be found at https://www.german-design-award.com
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